Datenschutzerklärung

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Privacy policy

Privacy Policy

Preamble

With the following privacy policy we would like to inform you about the types of personal data (hereinafter also referred to as "data") we process, for which purposes and to what extent in the context of providing our application.

The terms used are not gender-specific.

Last Update: 31. January 2024

Table of contents

Controller

DATAPROTECT AG
Zimmergasse 16
8008 Zürich

E-mail address: dpo@dataprotect.email Phone: +41445157515 Legal Notice: https://statuspanel.net/index.php?/page/contact/

Contact information of the data protection officer

DANEC - Data Network Center GmbH
Poststrasse 2
90471 Nürnberg
dpo@eudpc.eu

Representative in the European Union

DANEC - Data Network Center GmbH
Poststrasse 2
90471 Nürnberg
dpo@eudpc.eu

Overview of processing operations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.

Categories of Processed Data

  • Inventory data.
  • Employee Data.
  • Payment Data.
  • Location data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and process data.
  • Job applicant details.
  • Images and/ or video recordings.
  • Audio recordings.
  • Location history and mobility profiles.
  • Contact Information (Facebook).
  • Event Data (Facebook).

Special Categories of Data

  • Health Data.
  • Data related to sexual preferences, sex life, and/or sexual orientation.
  • Religious or philosophical beliefs.
  • Data revealing racial or ethnic origin.

Categories of Data Subjects

  • Customers.
  • Employees.
  • Prospective customers.
  • Communication partner.
  • Users.
  • Job applicants.
  • Participants in sweepstakes and competitions.
  • Members.
  • Business and contractual partners.
  • Students/ Participants.
  • Participants.
  • Persons depicted.
  • Third parties.
  • Whistleblowers.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Contact requests and communication.
  • Security measures.
  • Direct marketing.
  • Web Analytics.
  • Targeting.
  • Office and organisational procedures.
  • Remarketing.
  • Conversion tracking.
  • Clicktracking.
  • Affiliate Tracking.
  • Affiliate Tracking.
  • A/B Tests.
  • Managing and responding to inquiries.
  • Job Application Process.
  • Conducting sweepstakes and contests.
  • Server monitoring and error detection.
  • Content Delivery Network (CDN).
  • Firewall.
  • Feedback.
  • Heatmaps.
  • Polls and Questionnaires.
  • Marketing.
  • Profiles with user-related information.
  • Authentication processes.
  • Cross-Device Tracking.
  • Provision of our online services and usability.
  • Assessment of creditworthiness.
  • Establishment and execution of employment relationships.
  • Information technology infrastructure.
  • Public relations and informational purposes.
  • Whistleblower protection.

Automated Individual Decision-Making

  • Credit report.

Relevant legal bases

Relevant legal bases according to the GDPR: In the following, you will find an overview of the legal basis of the GDPR on which we base the processing of personal data. Please note that in addition to the provisions of the GDPR, national data protection provisions of your or our country of residence or domicile may apply. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Article 6 (1) (a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
  • Performance of a contract and prior requests (Article 6 (1) (b) GDPR) - Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Compliance with a legal obligation (Article 6 (1) (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate Interests (Article 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
  • Job application process as a pre-contractual or contractual relationship (Article 6 (1) (b) GDPR) - If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can carry out the obligations and exercising specific rights of the controller or of the data subject in the field of employment and social security and social protection law, their processing shall be carried out in accordance with Article 9 (2)(b) GDPR , in the case of the protection of vital interests of applicants or other persons on the basis of Article 9 (2)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (2)(d) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (2)(a) GDPR.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations apply to data protection in Germany. This includes in particular the Law on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special provisions on the right to access, the right to erase, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated individual decision-making, including profiling. Furthermore, data protection laws of the individual federal states may apply.

National data protection regulations in Lichtenstein: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Lichtenstein. These include, in particular, the Data Protection Act (Datenschutzgesetz, DSG) and the Data Protection Regulation (Datenschutzverordnung, DSV).

Relevant legal basis according to the Swiss Data Protection Act: If you are located in Switzerland, we process your data based on the Federal Data Protection Act (abbreviated as "Swiss DPA"). This also applies if our processing of your data otherwise affects you in Switzerland and you are affected by the processing. The Swiss DPA does not generally provide that a legal basis for the processing of personal data must be stated (unlike, for example, the GDPR). We process personal data only when the processing is lawful, is conducted in good faith, and is proportionate (Article 6 (1) and (2) of the Swiss DPA). Furthermore, we only collect personal data for a specific purpose that is recognisable to the person concerned and process it only in a manner that is compatible with these purposes (Article 6 (3) of the Swiss DPA).

Reference to the applicability of the GDPR and the Swiss DPA: These privacy notices serve both to provide information in accordance with the Swiss Federal Act on Data Protection (Swiss DPA) and the General Data Protection Regulation (GDPR).

Security Precautions

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects' rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.

TLS/SSL encryption (https): To protect the data of users transmitted via our online services, we use TLS/SSL encryption. Secure Sockets Layer (SSL) is the standard technology for securing internet connections by encrypting the data transmitted between a website or app and a browser (or between two servers). Transport Layer Security (TLS) is an updated and more secure version of SSL. Hyper Text Transfer Protocol Secure (HTTPS) is displayed in the URL when a website is secured by an SSL/TLS certificate.

Transmission of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such cases, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

Data Transmission within the Group of Companies: We may transfer personal data to other companies within our group of companies or otherwise grant them access to this data. Insofar as this disclosure is for administrative purposes, the disclosure of the data is based on our legitimate business and economic interests or otherwise, if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or otherwise a legal permission is present.

Data Transfer within the Organization: We may transfer or otherwise provide access to personal information to other locations within our organization. Insofar as this disclosure is for administrative purposes, the disclosure of the data is based on our legitimate business and economic interests or otherwise, if it is necessary to fulfill our contractual obligations or if the consent of those concerned or otherwise a legal permission is present.

International data transfers

Data Processing in Third Countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if the processing is done within the context of using third-party services or the disclosure or transfer of data to other individuals, entities, or companies, this is only done in accordance with legal requirements. If the data protection level in the third country has been recognized by an adequacy decision (Article 45 GDPR), this serves as the basis for data transfer. Otherwise, data transfers only occur if the data protection level is otherwise ensured, especially through standard contractual clauses (Article 46 (2)(c) GDPR), explicit consent, or in cases of contractual or legally required transfers (Article 49 (1) GDPR). Furthermore, we provide you with the basis of third-country transfers from individual third-country providers, with adequacy decisions primarily serving as the foundation. "Information regarding third-country transfers and existing adequacy decisions can be obtained from the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.

EU-US Trans-Atlantic Data Privacy Framework: Within the context of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the data protection level for certain companies from the USA as secure within the adequacy decision of 10th July 2023. The list of certified companies as well as additional information about the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/s/. We will inform you which of our service providers are certified under the Data Privacy Framework as part of our data protection notices.

Disclosure of Personal Data Abroad: In accordance with the Swiss Data Protection Act (DSG), we only disclose personal data abroad when an appropriate level of protection for the affected persons is ensured (Art. 16 Swiss DSG). If the Federal Council does not determine that there is an adequate level of protection (list of states: https://www.bj.admin.ch/bj/de/home/staat/datenschutz/internationales/anerkennung-staaten.html), we implement alternative security measures. These measures may include international agreements, specific guarantees, data protection clauses in contracts, standard data protection clauses approved by the Federal Data Protection and Information Commissioner (FDPIC), or internal company data protection regulations previously recognised by the FDPIC or a competent data protection authority of another country.

Under Art. 16 of the Swiss DSG, exceptions can be made for the disclosure of data abroad if certain conditions are met, including the consent of the affected person, contract execution, public interest, protection of life or physical integrity, publicly made data or data from a legally provided register. Such disclosures always comply with the legal requirements.

Erasure of data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose). If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person. In the context of our information on data processing, we may provide users with further information on the deletion and retention of data that is specific to the respective processing operation.

Rights of Data Subjects

Rights of the Data Subjects under the GDPR: As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

  • Right to Object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Right of withdrawal for consents: You have the right to revoke consents at any time.
  • Right of access: You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.
  • Right to rectification: You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.
  • Right to Erasure and Right to Restriction of Processing: In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
  • Complaint to the supervisory authority: In accordance with the law and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Rights of the data subjects under the Swiss DPA:

As the data subject, you have the following rights in accordance with the provisions of the Swiss DPA:

  • Right to information: You have the right to request confirmation as to whether personal data concerning you are being processed, and to receive the information necessary for you to assert your rights under the Swiss DPA and to ensure transparent data processing.
  • Right to data release or transfer: You have the right to request the release of your personal data, which you have provided to us, in a common electronic format, as well as its transfer to another data controller, provided this does not require disproportionate effort.
  • Right to rectification: You have the right to request the rectification of inaccurate personal data concerning you.
  • Right to object, deletion, and destruction: You have the right to object to the processing of your data, as well as to request that personal data concerning you be deleted or destroyed.

Use of Cookies

Cookies are small text files or other data records that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the contents accessed or the functions used. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and convenience of online offers as well as the creation of analyses of visitor flows.

Information on consent: We use cookies in accordance with the statutory provisions. Therefore, we obtain prior consent from users, except when it is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is strictly necessary in order to provide an information society service explicitly requested by the subscriber or user. Essential cookies usually include cookies with functions related to the display and operability of the onlineservice, load balancing, security, storage of users' preferences and choices or similar purposes related to the provision of the main and secondary functions of the onlineservice requested by users. The revocable consent will be clearly communicated to the user and will contain the information on the respective cookie use.

Information on legal bases under data protection law: The legal basis under data protection law on which we process users' personal data with the use of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in a business operation of our online services and improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. For which purposes the cookies are processed by us, we do clarify in the course of this privacy policy or in the context of our consent and processing procedures.

Retention period: With regard to the retention period, a distinction is drawn between the following types of cookies:

 

  • Temporary cookies (also known as "session cookies"): Temporary cookies are deleted at the latest after a user has left an online service and closed his or her end device (i.e. browser or mobile application). 
  • Permanent cookies: Permanent cookies remain stored even after the terminal device is closed. For example, the login status can be saved, or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., as part of obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.

General notes on revocation and objection (so-called "Opt-Out"): Users can revoke the consents they have given at any time and object to the processing in accordance with legal requirements. Users can restrict the use of cookies in their browser settings, among other options (although this may also limit the functionality of our online offering). A objection to the use of cookies for online marketing purposes can also be made through the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of our online services and usability.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Consent (Article 6 (1) (a) GDPR).

Further information on processing methods, procedures and services used:

  • Processing Cookie Data on the Basis of Consent: We use a cookie management solution in which users' consent to the use of cookies, or the procedures and providers mentioned in the cookie management solution, can be obtained, managed and revoked by the users. The declaration of consent is stored so that it does not have to be retrieved again and the consent can be proven in accordance with the legal obligation. Storage can take place server-sided and/or in a cookie (so-called opt-out cookie or with the aid of comparable technologies) in order to be able to assign the consent to a user or and/or his/her device. Subject to individual details of the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. In this case, a pseudonymous user identifier is formed and stored with the date/time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and used end device; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • Cookie-Opt-Out: In the footer of our website you will find a link that allows you to change your cookie settings as well as revoke corresponding consents; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Cookiebot: Cookie Consent Management: Procedures for obtaining, recording, managing, and revoking consents, particularly for the use of cookies and similar technologies for storing, accessing, and processing information on users' devices as well as their processing; Service provider: Usercentrics A/S, Havnegade 39, 1058 Kopenhagen, Dänemark; Website: https://www.cookiebot.com; Privacy Policy: https://www.cookiebot.com/en/privacy-policy/; Data Processing Agreement: Provided by the service provider; Further Information: Stored data (on the server of the service provider): The IP number of the user in anonymous form (the last three digits are set to 0), date and time of the consent, user agent of the user's browser, the URL from which the consent was sent, An anonymous, random and encrypted key value. the consent status of the user.
  • Usercentrics: Cookie Consent Management: Procedures for obtaining, recording, managing, and revoking consents, particularly for the use of cookies and similar technologies for storing, accessing, and processing information on users' devices as well as their processing; Service provider: Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany; Website: https://usercentrics.com/. Privacy Policy: https://usercentrics.com/privacy-policy/.

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.

We process this data in order to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of administrative tasks associated with these obligations and company organization. Furthermore, we process the data on the basis of our legitimate interests in proper and economical business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this privacy policy.

Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in online forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving. The statutory retention period for documents relevant under tax law as well as for commercial books, inventories, opening balance sheets, annual financial statements, the instructions required to understand these documents and other organizational documents and accounting records is ten years and for received commercial and business letters and reproductions of sent commercial and business letters six years. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report was prepared, the commercial or business letter was received or sent, or the accounting document was created, furthermore the record was made or the other documents were created.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).
  • Special categories of personal data: Health Data; Data related to sexual preferences, sex life, and/or sexual orientation; Religious or philosophical beliefs. Data revealing racial or ethnic origin.
  • Data subjects: Customers; Prospective customers; Business and contractual partners; Students/ Participants. Job applicants.
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Contact requests and communication; Office and organisational procedures; Managing and responding to inquiries; Conversion tracking (Measurement of the effectiveness of marketing activities). Profiles with user-related information (Creating user profiles).
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Customer Account: Customers can create an account within our online offer (e.g. customer or user account, "customer account" for short). If the registration of a customer account is required, customers will be informed of this as well as of the details required for registration. The customer accounts are not public and cannot be indexed by search engines. In the course of registration and subsequent registration and use of the customer account, we store the IP addresses of the contractual partners along with the access times, in order to be able to prove the registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be deleted after the termination date, unless it is retained for purposes other than provision in the customer account or must be retained for legal reasons (e.g. internal storage of customer data, order transactions or invoices). It is the customers' responsibility to back up their data when terminating the customer Account; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Product List/ Wishlist: Customers can create a products/wish list In this case, the products are stored within the context of the fulfillment of our contractual obligations until the deletion of the account, unless the product list entries are removed by the customer or we expressly inform the customer of deviating storage periods; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Customer loyalty program: We process the data of the customers within the context of our loyalty card program for the purpose of fulfilling the services provided to the participating customers within the framework of the loyalty card program. For this purpose, the information collected from the customers and, to the extent necessary, marked as such, is stored in a profile of the customers. In the profile, information about the use of the loyalty program as well as about the use of the associated services and benefits is also processed and, only if necessary for the aforementioned purposes, passed on to third parties (e.g. executing service providers). The customer profiles are deleted after termination of participation and archived with the respective data alone only insofar as this may be necessary for the statutory retention purposes or the fulfillment of legal claims (up to 11 years in the case of tax information from the end of the year in which they arose) or contractual claims (up to three years from the end of the year of termination); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Economic Analyses and Market Research: For economic reasons and in order to be able to recognise market trends, wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc., whereby the persons concerned may include contractual partners, interested parties, customers, visitors and users of our online service.

    The analyses are carried out for the purpose of business evaluations, marketing and market research (for example, to determine customer groups with different characteristics). If available, we can take into account the profiles of registered users with information, e.g. on the services they have used. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with summarised, i.e. anonymised values. Furthermore, we respect the privacy of the users and process the data for analysis purposes as pseudonymously as possible and if possible anonymously (e.g. as summarized data); Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Online shop, order forms, e-commerce and delivery.: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or performance of other services. If necessary for the execution of an order, we use service providers, in particular postal, freight and shipping companies, in order to carry out the delivery or execution to our customers. For the processing of payment transactions we use the services of banks and payment service providers. The required details are identified as such in the course of the ordering or comparable purchasing process and include the details required for delivery, or other way of making the product available and invoicing as well as contact information in order to be able to hold any consultation; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Agency Services: We process the data of our customers within the scope of our contractual services, which may include e.g. conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis / consulting services and training services; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Education and Training Services: We process the data of the participants of our education and training programmes (uniformly referred to as " students") in order to provide them with our educational and training services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and educational relationship. The processing also includes the performance evaluation and evaluation of our services and the teachers and instructors.

    As part of our activities, we may also process special categories of data, in particular information on the health of persons undergoing training or further training and data revealing ethnic origin, political opinions, religious or philosophical convictions. To this end, we obtain, if necessary, the express consent of the students to be trained and further educated and process the special categories of data otherwise only if it is necessary for the provision of training services, for purposes of health care, social protection or protection of vital interests of the students to be trained and further educated; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Coaching: We process the data of our clients and interested parties and other clients or contractual partners (uniformly referred to as "clients") in order to provide them with our services. The data processed, the type, scope and purpose of their processing and the necessity of their processing are determined by the underlying contractual and client relationship.

    Within the scope of our services, we may also process special categories of data, here in particular information on the health of clients, possibly with reference to their sexual life or sexual orientation and data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs. To this end, we obtain the express consent of clients where necessary and process the special categories of data otherwise for the purposes of health care, if the data is public or wit an other legal persmission.

    Insofar as it is necessary for the fulfilment of our contractual obligations, the protection of vital interests or by law, or with theclients's consent, we disclose or transfer the clients's data to third parties or agents, such as public authorities, accounting offices and in the field of IT, office or comparable services, in compliance with professional regulations; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Consulting: We process the data of our clients, clients as well as interested parties and other clients or contractual partners (uniformly referred to as "clients") in order to provide them with our consulting services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and client relationship.

    Insofar as it is necessary for the fulfilment of our contract, for the protection of vital interests or by law, or with the consent of the client, we disclose or transfer the client's data to third parties or agents, such as authorities, courts, subcontractors or in the field of IT, office or comparable services, taking into account the professional requirements; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Craft Services: We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, acquire or commission the selected services or works and related tasks, as well as their payment and delivery, or execution or provision.
    The required details are identified as such within the framework of the conclusion of the order, order or comparable contract and include the details required for delivery and invoicing as well as contact information in order to be able to hold any consultations; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Online Courses and Online Training: We process the data of the participants of our online courses and online trainings (uniformly referred to as "participants") in order to be able to provide our course and training services to them. The data processed in this context, the type, scope, purpose and necessity of its processing are determined by the underlying contractual relationship. The data basically include details of the courses taken and services provided and, insofar as part of our range of services, personal specifications and results of the participants. The forms of processing also include the performance assessment and evaluation of our services and those of the course and training instructors; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Project and Development Services: We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, acquire or commission the selected services or works as well as associated activities and to pay for and make available such services or works or to perform such services or works.

    The required information is indicated as such within the framework of the conclusion of the agreement, order or equivalent contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to the information of end customers, employees or other persons, we process it in accordance with the legal and contractual requirements; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Legal Services: We process the data of our clients and interested parties or other contractual partners (uniformly referred to as "clients") in order to provide them with our contractual or pre-contractual services, in particular consulting services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and client relationship.

    If the client's consent has been obtained, if it is necessary for the fulfilment of our contract, by law (e.g. in accordance with the information requirements of the money laundering regulations) or for the protection of vital interests, or if our activities are carried out on the basis of our legitimate interests in the efficient and secure performance of our duties, we disclose or transfer the client's data to third parties or agents, such as public authorities, courts or in the field of IT, office or comparable services, taking into account the protection of client's interests. Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Recruiting Services: As part of our services, which include in particular the search for, contacting and placement of potential job candidates, we process the data of the job candidates and the personal data of potential employers or their employees.
    We process the information and contact data provided by the job candidates for the purposes of establishing, implementing and, if necessary, terminating a job placement contract. In addition, we can ask interested parties questions about the success of our recruiting services at a later date, in accordance with legal requirements.
    We process the data of the job candidates, as well as of the employers, in order to fulfil our contractual obligations, in order to process the requests we receive for the placement of jobs to the satisfaction of the parties involved.
    We can record the recruiting processes in order to be able to prove the existence of the contractual relationship and the consent of the interested parties in accordance with the statutory accountability obligations (Article 5 (2) GDPR). This information will be stored for a period of three to four years if we need to prove the original request (e.g. to prove eligibility to contact the job candidates); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Software and Platform Services: We process the data of our users, registered and any test users (hereinafter uniformly referred to as "users") in order to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our offer and to develop it further. The required details are identified as such within the context of the conclusion of the agreement, order or comparable contract and include the details required for the provision of services and invoicing as well as contact information in order to be able to hold any further consultations; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Technical and Engineering services: We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, acquire or commission the selected services or works as well as associated activities and to pay for and make available such services or works or to perform such services or works.

    The required information is indicated as such within the framework of the conclusion of the agreement, order or equivalent contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to the information of end customers, employees or other persons, we process it in accordance with the legal and contractual requirements; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Consulting: Insofar as it is necessary for our contractual performance or required by law, or if the consent of the customer has been obtained, we disclose or transfer the customer's data to third parties or agents, such as authorities, courts or in the field of IT, office or comparable services, in compliance with the contractual and legal requirements; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Events: We process the data of the participants of the events, events and similar activities offered or organized by us (hereinafter uniformly referred to as "participants" and "events") in order to enable them to participate in the events and to make use of the services or actions associated with their participation.

    Insofar as we process health-related data, religious, political or other special categories of data in this context, this is done within the framework of disclosure (e.g. for thematically oriented events or serves health care, security or is done with the consent of the data subjects).

    The necessary information is identified as such in the context of the conclusion of the agreement, booking or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any enquiries. Insofar as we gain access to information of end customers, employees or other persons, we process this in accordance with the legal and contractual requirements; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Commission-based matching and agency services: We process the information provided by interested parties as part of the request for agency for the purposes of establishing, implementing and, if necessary, terminating a contract for the brokerage of offers from providers of the requested products or services .

    We use the contact data of the interested parties to specify their request by means of the agreed or otherwise permitted communication channel (e.g., telephone or e-mail) and to suggest suitable suppliers or offers based on the specified request. In addition, we can ask interested parties questions about the success of our agency services at a later point in time, in accordance with legal requirements.

    We process the data of the interested parties, as well as the suppliers, to fulfil our contractual obligations, in order to link the enquiry of the interested parties submitted to us with the offers of the suppliers matching it and to forward it to the corresponding suppliers, or to recommend the suppliers.

    We can record the entries in the online form sent by interested parties in order to be able to prove the existence of the contractual relationship and the consent of the interested parties in accordance with the statutory accountability obligations (Article 5 (2) GDPR). These details will be stored for a period of three to four years if we have to prove the original request (e.g. to be able to prove that we are entitled to contact the interested party); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Rental Services: We process the data of our tenants and of interested parties (uniformly referred to as "tenant") in accordance with the underlying rental or comparable contract. Furthermore, we can process the information on the characteristics and circumstances of persons or items belonging to them if this is necessary within the framework of the rental relationship. These can be, for example, information on personal circumstances, mobile or immovable assets and financial situation as well as the use of ancillary services (such as water or energy supply).
    As part of our assignment it may be necessary for us to process special categories of data within the meaning of Article 9 (1) GDPR, in particular information on the health of a person. The processing is done to protect the health interests of tenants and otherwise only with the consent of tenants .
    If necessary for the fulfilment of the contract or legally required, or agreed by the tenant or on the basis of our legitimate interests, we disclose or transmit the data of the tenants within the scope of cover requests, conclusions and execution of contracts, data e.g. to financial service providers, credit institutions, suppliers (e.g. electricity) or authorities. Furthermore, we process tenants' data if this is necessary to fulfill legal obligations (e.g. in the case of information obligations in connection with ancillary services and ancillary costs); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • EU-US Trans-Atlantic Data Privacy Framework: Within the context of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the data protection level for certain companies from the USA as secure within the adequacy decision of 10th July 2023. The list of certified companies as well as additional information about the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/s/. We will inform you which of our service providers are certified under the Data Privacy Framework as part of our data protection notices.

Use of online platforms for listing and sales purposes

We offer our services on online platforms operated by other service providers. In addition to our privacy policy, the privacy policies of the respective platforms apply. This is particularly true with regard to the payment process and the methods used on the platforms for performance measuring and behaviour-related marketing.

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Customers; Prospective customers; Business and contractual partners. Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Marketing; Conversion tracking (Measurement of the effectiveness of marketing activities). Provision of our online services and usability.
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Alibaba.com: Online marketplace for e-commerce; Service provider: Alibaba (China) Co., Ltd, 969 West Wen Yi Road, Yu Hang District. Hangzhou 311121, China; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.alibaba.com; Privacy Policy: https://rulechannel.alibaba.com/icbu?type=detail&ruleId=2034&cId=1306#/rule/detail?cId=1306&.ruleId=2034.
  • Amazon: Online marketplace for e-commerce; Service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.amazon.de/; Privacy Policy: https://www.amazon.com/gp/help/customer/display.html?nodeId=201909010. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • avocadostore: Online marketplace for e-commerce; Service provider: Avocado Store GmbH, Cremon 32, 20457 Hamburg, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.avocadostore.de/. Privacy Policy: https://www.avocadostore.de/privacy.
  • CopeCart: Online marketplace for e-commerce; Service provider: CopeCart GmbH, Ufnaustraße 10, 10553 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.copecart.com/. Privacy Policy: https://www.copecart.com/datenschutz/.
  • Digistore24: Online marketplace; Service provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.digistore24.com/en/home/. Privacy Policy: https://www.digistore24.com/page/privacy.
  • eBay: Online marketplace for e-commerce; Service provider: eBay Marketplaces GmbH, Helvetiastrasse 15/17, 3005 Bern, Switzerland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.ebay.de/. Privacy Policy: https://www.ebay.de/help/policies/member-behavior-policies/datenschutzerklrung?id=4260.
  • elopage: Online marketplace for e-commerce; Service provider: elopay GmbH, Skalitzer Straße 138, 10999 Berlin, Germany, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://elopage.com/?locale=en. Privacy Policy: https://elopage.com/privacy.
  • Rakuten: Online marketplace for e-commerce; Service provider: Rakuten Deutschland GmbH, Geisfelder Str. 16, 96050 Bamberg, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.rakuten.de/. Privacy Policy: https://rakuten.de/privacy-policy.
  • shopify: Platform for offering and performing e-commerce services. The services and processes carried out in connection with them include, in particular, online stores, websites, their offers and content, community elements, purchase and payment transactions, customer communication, as well as analysis and marketing; Service provider: Shopify International Limited, Victoria Buildings, 2. Etage,1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.shopify.com/. Privacy Policy: https://www.shopify.com/legal/privacy.
  • Teachable: Online platform for offering online courses, coaching and teaching services, and for concluding, performing and managing contracts with participants; Service provider: Teachable, Inc., 470 Park Avenue South, 6th Floor, New York, New York 10016 USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://teachable.com/; Privacy Policy: https://teachable.com/privacy-policy; Data Processing Agreement: https://teachable.com/dpa. Basis for third country transfer: Standard Contractual Clauses (https://teachable.com/dpa).
  • Startnext: Internet platform for project financing via crowdfunding as well as the sale of subscriptions and memberships, billing as well as the provision of access and payment procedures, for the purposes of which cookies are used and the IP address, date, time and other technical data about the Internet browser used, the operating system as well as inventory, contract and payment data of the users are processed; Service provider: Startnext GmbH, Grundstraße 1, 01326 Dresden, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.startnext.com/. Privacy Policy: https://www.startnext.com/info/agb/datenschutz.html.
  • Steady: Internet platform for project financing via crowdfunding as well as the sale of subscriptions and memberships, billing as well as the provision of access and payment procedures, for the purposes of which cookies are used and the IP address, date, time and other technical data about the Internet browser used, the operating system as well as inventory, contract and payment data of the users are processed; Service provider: Steady Media GmbH, Schönhauser Allee 36, Haus 1 - Aufg. D, 10435 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://steadyhq.com/en/. Privacy Policy: https://steadyhq.com/en/privacy.
  • yetego: Online marketplace for e-commerce; Service provider: Yatego GmbH, Am Krebsgraben 15, D-78048 Villingen-Schwenningen, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.yatego.com/. Privacy Policy: https://www.yatego.com/doc,yategodatenschutz.

Providers and services used in the course of business

As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (in short, "services") in compliance with legal requirements. Their use is based on our interests in the proper, legal and economic management of our business operations and internal organization.

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos). Contract data (e.g. contract object, duration, customer category).
  • Data subjects: Customers; Prospective customers; Users (e.g. website visitors, users of online services); Business and contractual partners; Members. Employees (e.g. Employees, job applicants).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations. Office and organisational procedures.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Payment Procedure

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers for this purpose in addition to banks and credit institutions (collectively referred to as "payment service providers").

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e. we do not receive any account or credit card related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the terms and conditions and data protection information of the payment service providers.

The terms and conditions and data protection information of the respective payment service providers apply to the payment transactions and can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of revocation, information and other data subject rights.

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Contact data (e.g. e-mail, telephone numbers).
  • Data subjects: Customers. Prospective customers.
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations.
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Further information on processing methods, procedures and services used:

Credit Assessment

Insofar as we make advance payments or enter into comparable economic risks (e.g. when ordering on account), we reserve the right to obtain identity and credit information from specialised service providers (credit agencies) for the purpose of assessing the credit risk on the basis of mathematical-statistical procedures in order to safeguard legitimate interests.

We process the information received from credit agencies on the statistical probability of non-payment as part of an appropriate discretionary decision on the establishment, execution and termination of the contractual relationship. In the event of a negative result of the credit assessment, we reserve the right to refuse payment on account or any other advance payment.

In accordance with the law, the decision as to whether we will provide goods or services prior to payment is made solely on the basis of an automated decision in the individual case, which our software makes on the basis of the information provided by the credit agency.

If we obtain the express consent of contractual partners, the legal basis for the credit information and the transmission of the customer's data to the credit agencies is consent. If no consent is obtained, the credit rating will be based on our legitimate interests in the security of our payment claims.

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. contract object, duration, customer category). Usage data (e.g. websites visited, interest in content, access times).
  • Data subjects: Customers; Prospective customers. Business and contractual partners.
  • Purposes of Processing: Assessment of creditworthiness.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Consent (Article 6 (1) (a) GDPR).
  • Automatisierte Entscheidungen im Einzelfall: Credit report (Decision based on a credit report).

Further information on processing methods, procedures and services used:

Provision of online services and web hosting

We process user data in order to be able to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to transmit the content and functions of our online services to the user's browser or terminal device.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Content data (e.g. text input, photographs, videos).
  • Data subjects: Users (e.g. website visitors, users of online services); Business and contractual partners. Customers.
  • Purposes of Processing: Provision of our online services and usability; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).); Security measures; Content Delivery Network (CDN); Server monitoring and error detection; Firewall. Provision of contractual services and fulfillment of contractual obligations.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Provision of online offer on rented hosting space: For the provision of our online services, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a "web hoster"); Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Provision of online services on own/ dedicated server hardware: For the provision of our online services, we use server hardware operated by us as well as, the storage space, computing capacity and software associated with it; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Collection of Access Data and Log Files: The access to our online services is logged in the form of so-called "server log files". Server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a general rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the stability and optimal load balancing of the servers; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Retention period: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.
  • E-mail Sending and Hosting: The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and senders, as well as other information relating to the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The above data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). We can therefore accept no responsibility for the transmission path of e-mails between the sender and reception on our server; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Content-Delivery-Network: We use a so-called "Content Delivery Network" (CDN). A CDN is a service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Amazon Web Services (AWS): Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, 1855, Luxembourg; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://aws.amazon.com/; Privacy Policy: https://aws.amazon.com/privacy/; Data Processing Agreement: https://aws.amazon.com/compliance/gdpr-center/. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://aws.amazon.com/en/service-terms/).
  • Host Europe: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: Host Europe GmbH, Hansestrasse 111, 51149 Cologne, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: http://www.hosteurope.de/en/; Privacy Policy: http://www.hosteurope.de/en/terms-and-conditions/privacy/. Data Processing Agreement: https://www.hosteurope.de/Dokumente/.
  • Mittwald: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.mittwald.de; Privacy Policy: https://www.mittwald.de/datenschutz. Data Processing Agreement: https://www.mittwald.de/faq/service-informationen/faq/datenschutz-alles-wichtige-zur-dsgvo.
  • STRATO: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: STRATO AG, Pascalstraße 10,10587 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz. Data Processing Agreement: Provided by the service provider.
  • United Domains: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: united-domains AG, Gautinger Straße 10, 82319 Starnberg, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.united-domains.de; Privacy Policy: https://www.united-domains.de/unternehmen/datenschutz/. Data Processing Agreement: https://www.united-domains.de/help/faq-article/wie-erhalte-ich-den-auftragsverarbeitungs-vertrag-avv-nach-dsgvo.
  • GoDaddy: Domain registration and web hosting services; Service provider: Go Daddy Operating Company, LLC, 14455 N. Hayden Road, Scottsdale, Arizona 85254, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.godaddy.com/; Privacy Policy: https://www.godaddy.com/legal/agreements/privacy-policy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Jimdo: Hosting and software for the creation, provision and operation of websites, blogs and other online services; Service provider: Jimdo GmbH, Stresemannstr. 375, 22761 Hamburg, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.jimdo.com/; Privacy Policy: https://www.jimdo.com/info/privacy/. Data Processing Agreement: https://jimdo-legal.zendesk.com/hc/de/articles/360000782763-Auftragsverarbeitungsvertrag-Jimdo.
  • Mobirise: Hosting and software for the creation, provision and operation of websites, blogs and other online services; Service provider: Mobirise, Flight Forum 40, 657 DB Eindhoven, Netherlands; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://mobirise.com. Privacy Policy: https://mobirise.com/privacy.html.
  • Weebly: Hosting platform for E-Commerce / websites; Service provider: Square, Inc., 1455 Market Street Suite 600 San Francisco, CA 94103, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.weebly.com/?lang=en. Privacy Policy: http://www.weebly.com/privacy.
  • Wix: Hosting and software for the creation, provision and operation of websites, blogs and other online services; Service provider: Wix.com Ltd., Nemal St. 40, 6350671 Tel Aviv, Israel; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.wix.com; Privacy Policy: https://www.wix.com/about/privacy; Data Processing Agreement: https://www.wix.com/about/privacy-dpa-users; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Further Information: Within the scope of the aforementioned services provided by Wix, data may also be transferred to Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA on the basis of standard contractual clauses or an equivalent data protection guarantee as part of further processing on behalf of Wix.
  • Wordpress.com: Hosting and software for the creation, provision and operation of websites, blogs and other online services; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://wordpress.com; Privacy Policy: https://automattic.com/privacy/; Data Processing Agreement: https://wordpress.com/support/data-processing-agreements/. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Cloudflare: Content-Delivery-Network (CDN) - service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.cloudflare.com; Privacy Policy: https://www.cloudflare.com/privacypolicy/; Data Processing Agreement: https://www.cloudflare.com/cloudflare-customer-dpa/. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.cloudflare.com/cloudflare-customer-scc/).
  • Datadog: Monitoring of servers, databases, tools and services via a software-as-a-service-based data analysis platform; Service provider: Datadog, Inc., 620 8th Avenue, Floor 45, New York, NY 10018 USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.datadoghq.com/; Privacy Policy: https://www.datadoghq.com/legal/privacy/; Data Processing Agreement: https://www.datadoghq.com/legal/data-processing-addendum/. Basis for third country transfer: Standard Contractual Clauses (https://www.datadoghq.com/legal/data-processing-addendum/).
  • DigitalOcean: Content-Delivery-Network (CDN) - service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: DigitalOcean, LLC, 101 Avenue of the Americas, New York, New York 10013, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.digitalocean.com; Privacy Policy: https://www.digitalocean.com/legal/privacy-policy; Data Processing Agreement: https://www.digitalocean.com/legal/data-processing-agreement/. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.digitalocean.com/legal/data-processing-agreement/).
  • Instart: Content-Delivery-Network (CDN) - service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: Instart Logic, Inc., 450 Lambert Avenue, Palo Alto, CA 94306, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.instart.com. Privacy Policy: https://www.instart.com/company/legal/privacy-policy.
  • edgio: Content provisioning, content management, acceleration of content delivery, cloud security and cloud storage; Service provider: Edgio, Inc., 11811 N. Tatum Blvd, Ste #3031, Phoenix, AZ, 85028, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://edg.io/; Privacy Policy: https://edg.io/legal/; Data Processing Agreement: https://edg.io/legal/. Basis for third country transfer: Standard Contractual Clauses (https://edg.io/legal/).
  • New Relic: Server monitoring und error detection; Service provider: https://newrelic.com, New Relic, Inc. Attn: Legal Department 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://newrelic.com; Security measures: IP Masking (Pseudonymization of the IP address); Privacy Policy: https://newrelic.com/termsandconditions/privacy; Data Processing Agreement: https://newrelic.com/termsandconditions/terms; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider). Retention period: The aggregated data are deleted after three months, the pseudonymised data after seven days.
  • Raygun: Technical fault, crash and performance monitoring ; Service provider: Raygun Limited, L7, 59 Courtenay Place, Te Aro, Wellington, 6011, New Zealand; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://raygun.com; Privacy Policy: https://raygun.com/privacy. Basis for third country transfer: Standard Contractual Clauses (As part of the contract).
  • Sentry: Monitoring system stability and identifying code errors - Information about the device or error time are collected pseudonymously and are deleted afterwards; Service provider: Functional Software Inc., Sentry, 132 Hawthorne Street, San Francisco, California 94107, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://sentry.io; Security measures: IP Masking (Pseudonymization of the IP address); Privacy Policy: https://sentry.io/privacy; Data Processing Agreement: https://sentry.io/legal/dpa/. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://sentry.io/legal/dpa/).
  • Stackpath: Content-Delivery-Network (CDN) - service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: StackPath, LLC, 2021 McKinney Avenue, Suite 1100, Dallas, Texas 75201, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.stackpath.com; Privacy Policy: https://www.stackpath.com/legal/privacy-statement/; Data Processing Agreement: https://www.stackpath.com/legal/. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Sucuri: firewall and security and error detection functions to detect and prevent unauthorized access attempts as well as technical vulnerabilities that could enable such access. For these purposes, cookies and similar storage procedures required for this purpose may be used and security logs may be created during testing and, in particular, in the event of unauthorized access. In this context, the IP addresses of the users, a user identification number and their activities, including the time of access, are processed and stored and compared with the data provided by the provider of the firewall and security function and transmitted to the latter; Service provider: Sucuri, LLC., parent company: GoDaddy Media Temple, Inc. d/b/a Sucuri, 6060 Center Dr. Suite 500, Los Angeles CA 90045, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://sucuri.net; Privacy Policy: https://sucuri.net/privacy; Data Processing Agreement: https://sucuri.net/dpa/. Basis for third country transfer: Standard Contractual Clauses (https://sucuri.net/dpa/).
  • Wordfence: firewall and security and error detection functions to detect and prevent unauthorized access attempts as well as technical vulnerabilities that could enable such access. For these purposes, cookies and similar storage procedures required for this purpose may be used and security logs may be created during testing and, in particular, in the event of unauthorized access. In this context, the IP addresses of the users, a user identification number and their activities, including the time of access, are processed and stored and compared with the data provided by the provider of the firewall and security function and transmitted to the latter; Service provider: Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.wordfence.com; Privacy Policy: https://www.wordfence.com/privacy-policy/; Basis for third country transfer: Standard Contractual Clauses (https://www.wordfence.com/standard-contractual-clauses/). Further Information: https://www.wordfence.com/help/general-data-protection-regulation/.
  • bunny.net: Content-Delivery-Network (CDN) - service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Service provider: BUNNYWAY d.o.o., Cesta komandanta Staneta 4A, 1215 Medvode, Slovenia; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://bunny.net. Privacy Policy: https://bunny.net/privacy.

Special Notes on Applications (Apps)

We process the data of the users of our application to the extent necessary to provide the users with the application and its functionalities, to monitor its security and to develop it further. Furthermore, we may contact users in compliance with the statutory provisions if communication is necessary for the purposes of administration or use of the application. In addition, we refer to the data protection information in this privacy policy with regard to the processing of user data.

Legal basis: The processing of data necessary for the provision of the functionalities of the application serves to fulfil contractual obligations. This also applies if the provision of the functions requires user authorisation (e.g. release of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimising the application or security purposes), it is carried out on the basis of our legitimate interests. If users are expressly requested to give their consent to the processing of their data, the data covered by the consent is processed on the basis of the consent.

  • Processed data types: Inventory data (e.g. names, addresses); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Payment Data (e.g. bank details, invoices, payment history); Contract data (e.g. contract object, duration, customer category); Images and/ or video recordings (e.g. photographs or video recordings of a person); Audio recordings; Location data (Information on the geographical position of a device or person). Location history and mobility profiles (Collection of location data and position changes over a certain period of time).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations.
  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Performance of a contract and prior requests (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Commercial use: We process the data of the users of our application, registered and any test users (hereinafter uniformly referred to as "users") in order to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our application and to develop it further. The required details are identified as such within the scope of the conclusion of a contract for the use of the application, the conclusion of an order, an order or a comparable contract and may include the details required for the provision of services and any invoicing as well as contact information in order to be able to hold any consultations; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Storage of the universally unique identifier (UUID): The application stores a so-called Universally Unique Identifier (UUID) for the purpose of analysing the use and functionality of the application and storing the user's settings. This identifier is generated when the application is installed (but is not connected to the device, so no device ID in this sense), remains stored between the start of the application and its updates and is deleted when users remove the application from their device.
  • Storage of an own unique identifier: In order to provide the application and ensure its functionality, we use a pseudonymous identifier. The identifier is a mathematical value (i.e. no clear data such as names are used) that is assigned to a device and/or the installation of the application installed on it. This identifier is generated during the installation of the application, remains stored between the start of the application and its updates and is deleted when users remove the application from the device.
  • Device authorizations for access to functions and data: The use of certain functions of our application may require access to the camera and the stored recordings of the users. By default, these authorizations must be granted by the user and can be revoked at any time in the settings of the respective devices. The exact procedure for controlling app permissions may depend on the user's device and software. Users can contact us if they require further explanation. We would like to point out that the refusal or revocation of the respective authorizations can affect the functionality of our application.
  • Accessing the camera and stored recordings: In the course of using our application, image and/or video recordings (whereby audio recordings are also included) of the users (and of other persons captured by the recordings) are processed by accessing the camera functions or stored recordings. Access to the camera functions or stored recordings requires an authorization by the user that can be withdrawn at any time. The processing of the image and/or video recordings serves only to provide the respective functionality of our application, according to its description to the users or the typical and expectable functionality of the application.
  • Use of the microphone functions: The use of certain functions of our application may require access to the camera and the stored recordings of the users. By default, these authorizations must be granted by the user and can be revoked at any time in the settings of the respective devices. The exact procedure for controlling app permissions may depend on the user's device and software. Users can contact us if they require further explanation. We would like to point out that the refusal or revocation of the respective authorizations can affect the functionality of our application.
  • Processing of stored contacts: When using our application, the contact information of persons (e.g. name, e-mail address and telephone number) stored in the contact directory of the device is processed. The use of the contact information requires user authorization, which can be withdrawn at any time. The use of the contact information serves only to provide the respective functionality of our application, according to its description to the users, or its typical and expectable functionality. Users are advised that permission to process the contact information must be granted and, especially in the case of natural persons, their consent or a legal permission is required.
  • Use of contact data for contact matching purposes: The data of contacts stored in the contact directory of the device can be used to check whether these contacts also use our application. For this purpose, the contact data of the respective contacts (which includes the telephone number and e-mail address) are uploaded to our server and used only for the purpose of matching.
  • Processing of location data: Within the course of using our application, the location data collected by the device used or otherwise entered by the user are processed. The use of the location data requires an authorization of the users, which can be revoked at any time. The use of the location data serves only to provide the respective functionality of our application, according to its description to the users or its typical and expectable functionality.
  • Location history and movement profiles: Based on the location data collected in the course of using our application, a location history is generated which shows the geographical movements of the devices used over a period of time (and can allow to draw conclusions about the movement profile of the users). The location history is only used to provide the respective functionality of our application, according to its description to the users, or its typical and expectable functionality.

Purchase of applications via Appstores

The purchase of our apps is done via special online platforms operated by other service providers (so-called "appstores"). In this context, the data protection notices of the respective appstores apply in addition to our data protection notices. This applies in particular with regard to the methods used on the platforms for webanalytics and for interest-related marketing as well as possible costs.

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Content data (e.g. text input, photographs, videos).
  • Data subjects: Customers. Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations. Marketing.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Registration, Login and User Account

Users can create a user account. Within the scope of registration, the required mandatory information is communicated to the users and processed for the purposes of providing the user account on the basis of contractual fulfilment of obligations. The processed data includes in particular the login information (name, password and an e-mail address).

Within the scope of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by e-mail of information relevant to their user account, such as technical changes.

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Managing and responding to inquiries. Provision of our online services and usability.
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Registration with a real name: Due to the nature of our community, we ask users to use our services only with their real names. This means that the use of pseudonyms is not permitted; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Users' profiles are public: The users' profiles are not publicly visible or accessible.
  • Users' profiles are public: Users' profiles are publicly visible and accessible.
  • Setting the visibility of profiles: By setting preferences, users can determine the extent to which their profiles are visible or accessible to the public or only to certain groups of people; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Two-factor Authentication: Two-factor authentication provides an extra layer of security for your user account and ensures that only you can access your account, even if someone else knows your password. For this purpose, in addition to your password, you must perform another authentication measure (e.g. enter a code sent to a mobile device - we will inform you about the procedure we use); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Deletion of data after termination: If users have terminated their user account, their data relating to the user account will be deleted, subject to any legal permission, obligation or consent of the users; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • No obligation to retain data: It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Community Functions

The community functions provided by us allow users to engage in conversations and other forms of interaction with each other. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our terms and guidelines and the rights of other users and third parties.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations. Security measures.
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Further information on processing methods, procedures and services used:

  • User contributions are public: The posts and content created by users are publicly visible and accessible; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Setting the visibility of posts: By using their settings, users can determine the extent to which the posts and content they create are visible or accessible to the public or only to certain persons or groups; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Storage of data for security purposes: The posts and other entries of the users are processed for the purposes of the community and conversation functions and, subject to legal obligations or legal permission, are not disclosed to third parties. An obligation to disclosure may arise in particular in the case of unlawful posts for the purposes of legal prosecution. We would like to point out that, in addition to the content of the posts, their time and the IP address of the user are also stored. This is done in order to be able to take appropriate measures to protect other users and the community; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Right to delete content and information: The deletion of posts, content or information provided by users is permissible to the extent necessary after proper consideration if there are concrete indications that they could represent a violation of legal regulations, our provisions or the rights of third parties; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Restricted deletion of posts: Out of consideration for other users, the user's contributions to conversations remain stored even after termination and account deletion, so that conversations, comments, advice and similar communications do not lose their meaning or become inverted.This ensures that conversations, comments, advice or similar communication between and among users do not lose their meaning or become inverted. User names will be deleted or pseudonymised if they were not already pseudonyms.Users can request the complete deletion of their posts at any time; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Protection of own data: Users decide for themselves what data they disclose about themselves within our online services. For example, when users provide personal information or participate in conversations. We ask users to protect their data and to publish personal data only with caution and only to the extent necessary. In particular, we ask users to note that they must protect their login credentials in particular and use secure passwords (preferably long and random combinations of characters); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Single Sign-on Authentication

Single Sign-On" or "Single Sign-On Authentication or Logon" are procedures that allow users to log in to our online services using a user account with a provider of Single Sign-On services (e.g. a social network). The prerequisite for Single Sign-On Authentication is that users are registered with the respective Single Sign-On provider and enter the required access data in the online form provided for this purpose, or are already logged in with the Single Sign-On provider and confirm the Single Sign-On login via the button.

Authentication takes place directly with the respective single sign-on provider. Within the scope of such authentication, we receive a user ID with the information that the user is logged in with the respective single sign-on provider under this user ID and an ID that cannot be used for other purposes (so-called "user handle"). Whether we receive further data depends solely on the single sign-on procedure used, the data releases selected as part of authentication and also which data users have released in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the user's choice, there can be different data, usually the e-mail address and the user name. The password entered by the single sign-on provider as part of the single sign-on procedure is neither visible to us nor is it stored by us.

Users are requested to note that their data stored with us can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actual. If, for example, the e-mail addresses of users change, users must change these manually in their user account with us.

We can use single sign-on authentication, provided that it has been agreed with users in the context of pre-fulfillment or fulfilment of the contract, in the context of consent processing and otherwise use it on the basis of our legitimate interests and the interests of users in an effective and secure authentication system.

Should users decide to no longer want to use the link of their user account with the Single Sign-On provider for the Single Sign-On procedure, they must remove this link within their user account with the Single Sign-On provider. If users wish to delete their data from us, they must cancel their registration with us.

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Event Data (Facebook) ("Event Data" is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences). Event Data does not include the actual content (such as written comments), login information, and Contact Information (such as names, email addresses, and phone numbers). Event Data is deleted by Facebook after a maximum of two years, the Custom Audiences created from them with the deletion of our Facebook account).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Security measures. Authentication processes.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Apple Single-Sign-On: Authentication services for user logins, provision of single sign-on functionalities, management of identity information and application integrations; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.apple.com. Privacy Policy: https://www.apple.com/legal/privacy/en-ww/.
  • Auth0: Authentication services for user logins, provision of single sign-on functionalities, management of identity information and application integrations; Service provider: Auth0, Inc, 10800 NE 8th Street, Suite 700, Bellevue, WA 98004, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://auth0.com/; Privacy Policy: https://www.okta.com/privacy-policy/. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Facebook Single-Sign-On: Authentication service of the platform Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
  • Google Single-Sign-On: Authentication services for user logins, provision of single sign-on functionalities, management of identity information and application integrations; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-Out: Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff.
  • Instagram Single-Sign-On: Authentication services for user logins, provision of single sign-on functionalities, management of identity information and application integrations. - We are jointly responsible (so-called "joint-controllership") with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not the further processing) of Event Data that Facebook collects or receives as part of a transmission for the following purposes using the Facebook single sign-on registration procedures that are implemented on our online services: a) displaying content advertising information that matches users' presumed interests; b) delivering commercial and transactional messages (e.g. b) delivering commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information access or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a DPA ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of Standard Contractual Clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://instagram.com/about/legal/privacy.
  • Microsoft Single-Sign-On: Authentication services for user logins, provision of single sign-on functionalities, management of identity information and application integrations; Service provider: Microsoft Irland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.microsoft.com/en-gb/security/business/identity-access/azure-active-directory-single-sign-on; Privacy Policy: https://privacy.microsoft.com/en-gb/privacystatement; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Further Information: https://www.microsoft.com/en-gb/trust-center.
  • OneLogin Single-Sign-On: Authentication services for user logins, provision of single sign-on functionalities, management of identity information and application integrations; Service provider: OneLogin Inc., 848 Battery Street, San Francisco, CA 94111, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.onelogin.com; Privacy Policy: https://www.onelogin.com/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • OpenID Single-Sign-On: Authentication services for user logins, provision of single sign-on functionalities, management of identity information and application integrations; Service provider: OpenID Foundation, 2400 Camino Ramon, Suite 375, San Ramon, CA 94583, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://openid.net; Privacy Policy: https://openid.net/foundation/policies/. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • X Single-Sign-On: Authentication services for user logins, provision of single sign-on functionalities, management of identity information and application integrations; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://twitter.com; Privacy Policy: https://twitter.com/privacy, (Settings: https://twitter.com/personalization); Data Processing Agreement: https://privacy.twitter.com/en/for-our-partners/global-dpa. Basis for third country transfer: Standard Contractual Clauses (https://privacy.twitter.com/en/for-our-partners/global-dpa).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this privacy policy.

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Feedback (e.g. collecting feedback via online form); Provision of our online services and usability; Security measures; Contact requests and communication. Managing and responding to inquiries.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Consent (Article 6 (1) (a) GDPR).

Further information on processing methods, procedures and services used:

  • Comment subscriptions: When users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our safety, if someone leaves illegal contents (insults, forbidden political propaganda, etc.) in comments and contributions. In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the author's identity.
    Furthermore, we reserve the right to process user data for the purpose of spam detection on the basis of our legitimate interests.
    On the same legal basis, in the case of surveys, we reserve the right to store the IP addresses of users for the duration of the surveys and to use cookies in order to avoid multiple votes.
    The personal information provided in the course of comments and contributions, any contact and website information as well as the content information will be stored permanently by us until the user objects; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Comment subscriptions: Follow-up comments can be subscribed to by users with their consent. Users will receive a confirmation email to verify that they are the owner of the email address entered. Users can unsubscribe from current comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purposes of proving the users' consent, we store the time of registration along with the users' IP address and delete this information when users unsubscribe from the subscription.

    You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • WordPress emojis and smilies: WordPress emojis and smilies - Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings, that are obtained from external servers, are used for the efficient integration of content elements. Here the providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the browsers of the users; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Akismet Anti-Spam Checking: Akismet Anti-Spam Checking - We use the "Akismet" service on the basis of our legitimate interests. With the help of Akismet, comments from real people are distinguished from spam comments. All comments are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored beyond that time. This information includes the name entered, the e-mail address, the IP address, the comment content, the referrer, information about the browser used, the computer system and the time of the entry.

    Users are welcome to use pseudonyms, or to refrain from entering their name or email address. You can completely prevent the transmission of data by not using our comment system. That is a pity, but unfortunately we do not see any alternatives that work just as effectively; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • DISQUS comment function: We use the DISQUS comment service on the basis of our legitimate interests in efficient, secure and user-friendly comment management.
    To use the DISQUS comment function, users can register via their own DISQUS user account or an existing social media account (e.g. OpenID, Facebook, Twitter or Google). DISQUS obtains the user registration data from the platforms. It is also possible to use the DISQUS comment function as a guest, without creating or using user accounts with DISQUS or any of the specified social media providers.
    We merely embed DISQUS and its functions into our website, whereby we can influence the comments of the users. However, the users enter into a direct contractual relationship with DISQUS, within the framework of which DISQUS processes the user's comments and is a contact person for any deletion of the user's data. We refer to DISQUS' privacy policy and point out that users can assume that DISQUS stores not only the comment content but also their IP address and the time of the comment as well as cookies on the user's computer and can use them to display advertisements; Service provider: DISQUS, Inc., 301 Howard St, Floor 3 San Francisco, California- 94105, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://disqus.com/; Privacy Policy: https://help.disqus.com/terms-and-policies/disqus-privacy-policy; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-Out: https://disqus.com/data-sharing-settings.
  • Gravatar Profile Pictures: Profile Pictures - We use the service Gravatar within our on-line offer and in particular in the Blog.
    Gravatar is a service where users can register and store profile pictures and their e-mail addresses. If users leave contributions or comments with the respective e-mail address on other online presences (especially in blogs), their profile pictures can be displayed next to the contributions or comments. For this purpose, the e-mail address provided by the users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile is stored for it. This is the only purpose of transmitting the email address and it will not be used for other purposes, but deleted thereafter.
    The use of Gravatar is based on our legitimate interests, as we use Gravatar to offer authors of contributions and comments the opportunity to personalize their contributions with a profile picture.
    By displaying the images, Gravatar knows the IP address of the user, as this is necessary for communication between a browser and an online service.
    If users do not want a user image linked to their e-mail address to appear in the comments at Gravatar, they should use an e-mail address which is not stored at Gravatar for commenting. We would also like to point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if users do not wish their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).

Contact and Inquiry Management

When contacting us (e.g. via mail, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the inquiring persons is processed to the extent necessary to respond to the contact requests and any requested measures.

  • Processed data types: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history). Contract data (e.g. contract object, duration, customer category).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Customers; Prospective customers; Users (e.g. website visitors, users of online services). Business and contractual partners.
  • Purposes of Processing: Contact requests and communication; Managing and responding to inquiries; Feedback (e.g. collecting feedback via online form); Provision of our online services and usability; Provision of contractual services and fulfillment of contractual obligations; Conversion tracking (Measurement of the effectiveness of marketing activities). Marketing.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Further information on processing methods, procedures and services used:

Communication via Messenger

We use messenger services for communication purposes and therefore ask you to observe the following information regarding the functionality of the messenger services, encryption, use of the metadata of the communication and your objection options.

You can also contact us by alternative means, e.g. telephone or e-mail. Please use the contact options provided to you or use the contact options provided within our online services.

In the case of encryption of content (i.e. the content of your message and attachments), we point out that the communication content (i.e. the content of the message and attachments) is encrypted end-to-end. This means that the content of the messages is not visible, not even by the messenger service providers themselves. You should always use a current version of the messenger service with activated encryption, so that the encryption of the message contents is guaranteed.

However, we would like to point out to our communication partners that although messenger service providers do not see the content, they can find out that and when communication partners communicate with us and process technical information on the communication partner's device used and, depending on the settings of their device, also location information (so-called metadata).

Information on Legal basis: If we ask communication partners for permission before communicating with them via messenger services, the legal basis of our processing of their data is their consent. Otherwise, if we do not request consent and you contact us, for example, voluntarily, we use messenger services in our dealings with our contractual partners and as part of the contract initiation process as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners for communication via messenger services. We would also like to point out that we do not transmit the contact data provided to us to the messenger service providers for the first time without your consent.

Withdrawal, objection and deletion: You can withdraw your consent or object to communication with us via messenger services at any time. In the case of communication via messenger services, we delete the messages in accordance with our general data retention policy (i.e. as described above after the end of contractual relationships, archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information provided by the communication partners, if no reference to a previous conversation is to be expected and there are no legal obligations to store the messages to prevent their deletion.

Reservation of reference to other means of communication: Finally, we would like to point out that we reserve the right, for reasons of your safety, not to answer inquiries about messenger services. This is the case if, for example, internal contractual matters require special secrecy or if an answer via the messenger services does not meet the formal requirements. In such cases we refer you to more appropriate communication channels.

  • Processed data types: Contact data (e.g. e-mail, telephone numbers); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Content data (e.g. text input, photographs, videos).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of Processing: Contact requests and communication. Direct marketing (e.g. by e-mail or postal).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Apple iMessage: Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.apple.com/. Privacy Policy: https://www.apple.com/privacy/privacy-policy/.
  • Instagram: Messaging via the social network Instagram; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://instagram.com/about/legal/privacy.
  • Facebook-Messenger: Facebook-Messenger with end-to-end encryption (the end-to-end Facebook Messenger encryption requires activation, unless enabled by default); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
  • Mastodon instance: Own Mastodon instance (no end-to-end encryption) - We offer a so-called instance, i.e. a server, through which participants of the Mastodon network can communicate. We would like to point out that we process the metadata, i.e. the communication partners, the time of communication and the IP addresses, insofar as this is necessary for the operation of the instance, for the implementation of the message transmission and security, within the framework of the performance of our contractual obligations.
    Unless otherwise specified, Mastodon users should assume that their messages and the users they follow are public. This does not apply to direct messages sent between Mastodon users. All messages are stored in plain text (i.e. not end-to-end encrypted) on our server and are only processed for running the Mastodon instance. In this context, the administrators of the instance can view the following information about each account: Profile name, display name, authorization level on the instance, stored e-mail address, last IP address when the instance was called, time of last access to the instance and size of the file attachments.
    Cookies of a duration of one year are stored to automatically recognize the users of the instance.
    Furthermore, please note that we are only responsible for our mastodon instances, but not for other mastodon instances; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Microsoft Teams: Microsoft Teams - Messenger; Service provider: Microsoft Irland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.microsoft.com/de-de/microsoft-365; Privacy Policy: https://privacy.microsoft.com/en-GB/privacystatement, Security information: https://www.microsoft.com/en-GB/trust-center. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA).
  • Signal: Signal Messenger with end-to-end encryption; Service provider: Privacy Signal Messenger, LLC 650 Castro Street, Suite 120-223 Mountain View, CA 94041, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://signal.org/. Privacy Policy: https://signal.org/legal/.
  • Skype: Skype Messenger with end-to-end encryption - The end-to-end encryption of Skype requires its activation (unless it is enabled by default); Service provider: Microsoft Irland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.skype.com; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Slack: Instant messaging service; Service provider: Slack Technologies, Inc., 500 Howard Street, San Francisco, CA 94105, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://slack.com/; Privacy Policy: https://slack.com/legal; Data Processing Agreement: https://slack.com/intl/de-de/terms-of-service/data-processing; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://slack.com/intl/de-de/terms-of-service/data-processing). Further Information: Security measures: https://slack.com/intl/en-gb/security-practices.
  • Snapchat: Snapchat Messenger with end-to-end encryption; Service provider: Snap Inc., 3000 31st Street, Santa Monica, California 90405 USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.snapchat.com. Privacy Policy: https://www.snap.com/en-US/privacy/privacy-policy.
  • Telegram: Messenger with end-to-end encryption; Service provider: Representative in the European Union: European Data Protection Office (EDPO), Avenue Huart Hamoir 71, 1030 Brussels, Belgium; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://telegram.org/. Privacy Policy: https://telegram.org/privacy.
  • Threema: Threema Messenger with end-to-end encryption; Service provider: Threema GmbH, Churerstrasse 82, 8808 Pfäffikon SZ, Switzerland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://threema.ch/de. Privacy Policy: https://threema.ch/en/privacy.
  • WhatsApp: WhatsApp Messenger with end-to-end encryption; Service provider: WhatsApp Ireland Limited, 4 Grand Canal Quay, Dublin 2, D02 KH28, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.whatsapp.com/; Privacy Policy: https://www.whatsapp.com/legal. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Wire: Wire Messenger with end-to-end encryption; Service provider: Wire Swiss GmbH, Untermüli 9, 6300 Zug, Switzerland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://wire.com/en. Privacy Policy: https://wire.com/legal.

Chatbots and chat functions

We provide online chats and chatbot functions as a means of communication (together referred to as "Chat Services"). A chat is an online conversation that is conducted with a certain degree of immediacy. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we may process your personal data.

If you use our Chat Services within an online platform, your identification number is also stored within the respective platform. We may also collect information about which users interact with our Chat Services and when. Furthermore, we store the content of your conversations via the Chat Services and log registration and consent processes in order to be able to prove these in accordance with legal requirements.

We would like to inform users that the respective platform provider can find out that and when users communicate with our Chat Services and can collect technical information about the user's device used and, depending on the settings of their device, also location information (so-called metadata) for the purpose of optimising the respective services and for security purposes. Likewise, the metadata of communication via Chat Services (i.e., information about who has communicated with whom) could be used by the respective platform providers for marketing purposes or to display advertising tailored to users in accordance with their regulations, to which we refer for further information.

If users agree to activate information with regular messages to a chatbot, they have the possibility to unsubscribe from the information for the future at any time. The chatbot points out to users how and with which terms they can unsubscribe the messages. By unsubscribing from the chatbot messages, Users' data is deleted from the directory of message recipients.

We use the aforementioned information to operate our Chat Services, e.g. to address users personally, to answer their inquiries, to transmit any requested content and also to improve our Chat Services (e.g. to "teach" chatbots answers to frequently asked questions or to identify unanswered inquiries).

Information on Legal basis: We use the Chat Services on the basis of a consent if we first obtain the permission of the users to process their data by the Chat Services (this applies in cases where users are asked for consent, e.g. so that a chatbot regularly sends them messages). If we use Chat Services to answer user queries about our services or our company, this is done for contractual and pre-contractual communication. In addition, we use Chat Services based on our legitimate interests in optimizing the Chat Services, its operating efficiency and enhancing the positive user experience.

Withdrawal, objection and deletion: You can revoke a given consent at any time or contradict the processing of your data in the context of our chatbot use.

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.). Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Contact requests and communication; Managing and responding to inquiries; Direct marketing (e.g. by e-mail or postal). Profiles with user-related information (Creating user profiles).
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Consent (Article 6 (1) (a) GDPR). Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Further information on processing methods, procedures and services used:

Push notifications

With the consent of the users, we can send the users so-called "push notifications". These are messages that are displayed on users' screens, devices or browsers, even if our online services are not being actively used.

In order to sign up for push messages, users must confirm that their browser or device has requested to receive push messages. This approval process is documented and stored. The storage is necessary to recognize whether users have consented to receive the push messages and to be able to prove their consent. For these purposes, a pseudonymous identifier of the browser (so-called "push token") or the device ID of a terminal device is stored.

The push messages may be necessary for the fulfilment of contractual obligations (e.g. technical and organisational information relevant for the use of our online offer) and will otherwise be sent, unless specifically mentioned below, on the basis of user consent. Users can change the receipt of push messages at any time using the notification settings of their respective browsers or end devices.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Location data (Information on the geographical position of a device or person).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of Processing: Provision of our online services and usability; Web Analytics (e.g. access statistics, recognition of returning visitors); Direct marketing (e.g. by e-mail or postal); Conversion tracking (Measurement of the effectiveness of marketing activities); Affiliate Tracking. Marketing.
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Further information on processing methods, procedures and services used:

  • Push messages with commercial information: The push notifications we send may contain commercial information. The commercial push messages are processed on the basis of user consent. If the contents of the push messages are described in detail in the context of the consent to receive the commercial push messages, the descriptions are decisive for the consent of the users. In addition, our newsletters contain information about our services and us; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • Location-dependent delivery of push messages: The push notifications sent by us can be displayed depending on the location of the users based on the location data transmitted by the device used; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • Analysis and performance measurement: We statistically evaluate push messages and can thus identify if and when push messages were displayed and clicked on. This information is used for the technical improvement of our push messages based on technical data or target groups and their retrieval behavior or retrieval times. This analysis also includes determining whether the push messages are opened, when they are opened and whether users interact with their content or buttons. For technical reasons, this information can be assigned to individual push message recipients. However, it is neither our intention nor, if used, that of the push message service provider to monitor individual users. Rather, the evaluations serve to identify the usage habits of our users and to adapt our push messages to them or to send different push messages according to the interests of our users.

    The evaluation of the push messages and the measurement of performance are based on the consent of the users, which is given with their permission to receive the push messages. Users can object to the analysis and performance measurement by unsubscribing from the push messages. Unfortunately, it is not possible to cancel the analysis and performance measurement separately; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • CleverPush: Sending and managing push notifications; Service provider: CleverPush GmbH, Nagelsweg 22, 20097 Hamburg, Germany; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://cleverpush.com; Privacy Policy: https://cleverpush.com/en/privacy/. Data Processing Agreement: Provided by the service provider.
  • FoxPush: Sending and managing push notifications; Service provider: FoxPush, LLC, 2nd Floor, CNN Buliding, Media City, Dubai, UAE; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.foxpush.com/. Privacy Policy: https://www.foxpush.com/privacy_policy.html.
  • OneSignal: Automation and personalization of content and marketing information as well as campaigns on various communication channels, remarketing, A/B testing, message dispatch and webanalytics; Service provider: OneSignal, Inc., 2850 S Delaware St Suite 201, San Mateo, CA 94403, USA; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://onesignal.com; Privacy Policy: https://onesignal.com/privacy_policy; Data Processing Agreement: Provided by the service provider. Basis for third country transfer: Standard Contractual Clauses (Provided by the service provider).
  • PushEngage: Sending and managing push notifications; Service provider: Sanchar Software, Inc., PO Box 1960 PMB 81237, Wilmington, DE, 19899, USA; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.pushengage.com/; Privacy Policy: https://www.pushengage.com/privacy; Data Processing Agreement: https://www.pushengage.com/dpa/. Basis for third country transfer: Standard Contractual Clauses (https://www.pushengage.com/dpa/).
  • Signalize: Sending and managing push notifications; Service provider: etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.signalize.com/en/. Privacy Policy: https://www.signalize.com/en/datenschutz/.
  • WonderPush: Sending and managing push notifications; Service provider: WonderPush, 8 passage Foubert, 75013 Paris, France; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.wonderpush.com/. Privacy Policy: https://www.wonderpush.com/policies/privacy/.

Video Conferences, Online Meetings, Webinars and Screen-Sharing

We use platforms and applications of other providers (hereinafter referred to as "Conference Platforms") for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as "Conference"). When using the Conference Platforms and their services, we comply with the legal requirements.

Data processed by Conference Platforms: In the course of participation in a Conference, the Data of the participants listed below are processed. The scope of the processing depends, on the one hand, on which data is requested in the context of a specific Conference (e.g., provision of access data or clear names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, participants' Data may also be processed by the Conference Platforms for security purposes or service optimization. The processed Date includes personal information (first name, last name), contact information (e-mail address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the internet access, information on the participants' end devices, their operating system, the browser and its technical and linguistic settings, information on the content-related communication processes, i.e. entries in chats and audio and video data, as well as the use of other available functions (e.g. surveys). The content of communications is encrypted to the extent technically provided by the conference providers. If participants are registered as users with the Conference Platforms, then further data may be processed in accordance with the agreement with the respective Conference Provider.

Logging and recording: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are recorded, this will be transparently communicated to the participants in advance and they will be asked - if necessary - for their consent.

Data protection measures of the participants: Please refer to the data privacy information of the Conference Platforms for details on the processing of your data and select the optimum security and data privacy settings for you within the framework of the settings of the conference platforms. Furthermore, please ensure data and privacy protection in the background of your recording for the duration of a Conference (e.g., by notifying roommates, locking doors, and using the background masking function, if technically possible). Links to the conference rooms as well as access data, should not be passed on to unauthorized third parties.

Notes on legal bases: Insofar as, in addition to the Conference Platforms, we also process users' data and ask users for their consent to use contents from the Conferences or certain functions (e.g. consent to a recording of Conferences), the legal basis of the processing is this consent. Furthermore, our processing may be necessary for the fulfillment of our contractual obligations (e.g. in participant lists, in the case of reprocessing of Conference results, etc.). Otherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Contract data (e.g. contract object, duration, customer category); Images and/ or video recordings (e.g. photographs or video recordings of a person). Audio recordings.
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services); Persons depicted; Customers. Prospective customers.
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Contact requests and communication; Office and organisational procedures. Provision of our online services and usability.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Audio Content

We use hosting and analysis services of service providers to offer our audio content for listening to or downloading and to obtain statistical information on the request of the audio content.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Conversion tracking (Measurement of the effectiveness of marketing activities); Profiles with user-related information (Creating user profiles). Provision of our online services and usability.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Blubrry: Podcast hosting and statistical analysis of podcast performance; Service provider: Rawvoice, Inc. 5000 Arlington Centre Blvd., Building 2, Suite 2115, Upper Arlington, Ohio 43220 17525 Egan Drive Coopersville, Michigan 49404, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://soundcloud.com; Privacy Policy: https://blubrry.com/about/privacy-policy/. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • libsyn: Podcast hosting and statistical analysis of podcast performance; Service provider: Liberated Syndication Inc., Pittsburgh, Pennsylvania, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.libsyn.com/. Privacy Policy: https://www.libsyn.com/privacy-policy.
  • Podetize: Podcast hosting and statistical analysis of podcast performance; Service provider: Podetize; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Website: https://www.podetize.com.
  • Podlove Podcast Publisher: Podcasts publication; Service provider: Executed on servers and/or computers under our controllership; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Website: https://podlove.org/.
  • Podigee: Hosting, distribution and analysis of podcasts; provision of web players for podcasts; creation of podcast feeds; statistics on usage and reach; Service provider: Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.podigee.com/en/. Privacy Policy: https://www-podigee-com.sandbox.hs-sites.com/en/about/privacy.
  • Podtrac: Metrics and data analysis to measure podcast audiences across all traffic sources; Service provider: Podtrac, Inc., PO Box 30576, Alexandria, VA 22310, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://podtrac.com. Privacy Policy: https://analytics.podtrac.com/product-privacy-statement.
  • Spotify: Spotify - Music hosting and Widget; Service provider: Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://podcasters.spotify.com/. Privacy Policy: https://www.spotify.com/legal/privacy-policy/.

Job Application Process

The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.

In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a particular employment. Upon request, we will be happy to provide you with additional information.

If made available, applicants can submit their applications via an online form. The data will be transmitted to us encrypted according to the state of the art. Applicants can also send us their applications by e-mail. Please note, however, that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and the reception on our server. For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements. Applicants are welcome to contact us about how to submit their application or send it to us by regular mail.

Processing of special categories of data: To the extent that special categories of personal data (Article 9(1) GDPR, e.g., health data, such as disability status or ethnic origin) are requested from applicants or communicated by them during the application process, their processing is carried out so that the controller or the data subject can exercise rights arising from employment law and the law of social security and social protection, in the case of protection of vital interests of the applicants or other persons, or for purposes of preventive or occupational medicine, for the assessment of the employee's work ability, for medical diagnosis, for the provision or treatment in the health or social sector, or for the management of systems and services in the health or social sector.

Ereasure of data: In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant's data will be deleted. Applicants' data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

Admission to a talent pool - Admission to a talent pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can revoke their consent at any time for the future.

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Job applicants. Employees (e.g. Employees, job applicants).
  • Purposes of Processing: Job Application Process (Establishment and possible later execution as well as possible later termination of the employment relationship).
  • Legal Basis: Job application process as a pre-contractual or contractual relationship (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Privacy Information for Whistleblowers

In this section, you will find information on how we handle data from individuals who provide tips (whistleblowers), as well as from affected and involved parties within the framework of our whistleblower procedure. Our aim is to offer a straightforward and secure means of reporting potential misconduct by us, our employees, or service providers, especially for actions that violate laws or ethical guidelines. Furthermore, we ensure appropriate processing and handling of the reports.

Legal Bases (Gemany): To the extent that we process data to fulfil our legal obligations in accordance with the Whistleblower Protection Act (HinSchG), the legal basis for processing is Article 6(1)(c) GDPR and, in the case of special categories of personal data, Article 9(2)(g) GDPR, § 22 BDSG, in conjunction with § 10 HinSchG. This relates to the obligation to establish and operate an internal whistleblower reporting office, the fulfilment of its legal duties, and, in the case of using data collected in the reporting process, the initiation of further investigations or employment-related steps against individuals found to have committed a violation.

To the extent that we process data (especially in cases of identified misconduct) for the purpose of or in preparation for legal defence, this is done on the basis of our legitimate interests in lawful and ethical conduct in accordance with Article 6(1)(f) GDPR.

To the extent that consent has been given for processing personal data for specific purposes, processing is based on this consent according to Article 6(1)(a) of the GDPR and in case of special categories of personal data Article 9(2)(a) of the GDPR. An example would be disclosing a whistleblower's identity or creating a verbatim report during a personal meeting. Given consent can be revoked at any time with effect for the future.

Legal Bases (Austria): To the extent that we process data to fulfil our legal obligations in accordance with the Austrian Whistleblower Protection Act (HSchG), the legal basis for processing is Article 6(1)(c) GDPR and, in the case of special categories of personal data, Article 9(2)(g) GDPR, in conjunction with § 8 HSchG. This relates to the obligation to establish and operate an internal whistleblower reporting office, the fulfilment of its legal duties, and, in the case of using data collected in the reporting process, the initiation of further investigations or employment-related steps against individuals found to have committed a violation.

To the extent that we process data (especially in cases of identified misconduct) for the purpose of or in preparation for legal defence, this is done on the basis of our legitimate interests in lawful and ethical conduct in accordance with Article 6(1)(f) GDPR.

To the extent that consent has been given for processing personal data for specific purposes, processing is based on this consent according to Article 6(1)(a) of the GDPR and in case of special categories of personal data Article 9(2)(a) of the GDPR. An example would be disclosing a whistleblower's identity or creating a verbatim report during a personal meeting. Given consent can be revoked at any time with effect for the future.

Legal Bases: To the extent that we process data to fulfill our legal obligations in accordance with the applicable whistleblower protection law, the legal basis for processing is Article 6(1)(c) of the GDPR, and in the case of special categories of personal data, Article 9(2)(g) of the GDPR, each in conjunction with the relevant law. This relates to the obligation to set up and operate an internal whistleblower reporting office, the fulfillment of its legal tasks, and in the case of using data collected during the reporting process, taking further investigations or employment-related steps against individuals who have been found guilty of a violation.To the extent that we process data (particularly in cases of identified misconduct) as part of or in preparation for legal defense, this is based on our legitimate interests in lawful and ethical behavior according to Article 6(1)(f) of the GDPR. To the extent that consent has been given for processing personal data for specific purposes, processing is based on this consent according to Article 6(1)(a) of the GDPR and in case of special categories of personal data Article 9(2)(a) of the GDPR. An example would be disclosing a whistleblower's identity or creating a verbatim report during a personal meeting. Given consent can be revoked at any time with effect for the future.

Processed types of data:

In the course of receiving and processing reports, as well as in the subsequent whistleblower procedure, we may collect various data. These particularly include information provided by a whistleblower, such as:

  • Name, contact details, and location of the person making the report,
  • Names and information about potential witnesses or individuals affected by the report,
  • Names and information about the individuals who are the subject of the report,
  • Data concerning the alleged misconduct,
  • Other relevant details if communicated by the whistleblower.

For the purposes of fact-finding and further proceedings, we also process the following personal data:

  • Unique identification of the report,
  • Contact details of the reporting individual, if provided,
  • Personal data of individuals mentioned in the report, if provided,
  • Personal data of individuals indirectly affected by fact-finding, if applicable,
  • Personal data from individuals in other involved companies (e.g., within legal counsel), if relevant,
  • Additional data related to the circumstances.

Special categories of personal data:

It may occur that we collect special categories of personal data in the course of our activities, especially when they are provided by a whistleblower. These include:

  • Health-related data of a person,
  • Data on a person's racial or ethnic origin,
  • Information about a person's religious or philosophical beliefs,
  • Details about a person's sexual orientation.

These data are only processed if they are relevant to the handling of the respective report and have been explicitly provided by the whistleblower.

Use of our online forms: Please note that you have the option to submit tips anonymously. To ensure the security of your data when using our online forms, we recommend accessing them in the so-called 'Incognito Mode' of your browser. Here's how you can open an Incognito window: a) On a Windows PC: Open your browser and press Ctrl+Shift+N; b) On a Mac: Open your browser and press Command+Shift+N; c) On mobile devices: Switch to private mode via the tab menu.

When accessing our website in normal mode, your browser automatically sends certain information to our server, such as browser type and version, date and time of your access. This also includes the IP address of your device. These data are temporarily stored in a log file and automatically deleted after no more than 30 days.

The processing of the IP address serves technical and administrative purposes for establishing a connection to our website. It ensures the security, stability, and functionality of the whistleblower form and is an essential part of our measures to ensure the confidential submission of reports.

The processing of logged data is based on Article 6 (1)(f) GDPR. Our legitimate interest lies in the need for security and the necessity to ensure the technical conditions for a smooth and uninterrupted submission of reports.

Disclosure of names: You have the option to submit reports anonymously. However, unless prohibited by national legislation, we recommend that you provide your name and contact details. This enables us to follow up on the report more effectively and, if necessary, to contact you directly.Should you choose to provide your name and contact information, your identity will be treated with strict confidentiality. Exceptions to this confidentiality exist only if we are legally obliged to disclose your identity. This may be necessary in order to protect or defend our rights or the rights of our employees, customers, suppliers, or business partners. Another exception is if it is determined that the allegations were made with malicious intent.

Disclosure of data to third parties: Data related to the report provided will only be disclosed to third parties under certain circumstances. This occurs either a) if you have given us your explicit consent according to Art. 6 (1)(a) of the GDPR, or b) if there is a legal obligation to disclose the data pursuant to Art. 6 (1)(c) of the GDPR. Possible third parties include public authorities, government, regulatory or tax agencies, if disclosure is necessary for compliance with a legal or regulatory obligation. Furthermore, within the scope of legal provisions, we may engage lawyers and other professional advisers who are authorised to investigate suspected misconduct and take necessary actions following an investigation, such as initiating disciplinary or legal proceedings. Additionally, carefully selected and supervised service providers whom we employ may also receive data for these purposes (such as operators of a web-based reporting tool). However, these providers are contractually bound to comply with the prevailing data protection regulations under a so-called data processing agreement.

Data retention and deletion: Personal data will be processed only for as long as necessary to fulfil the purposes of processing described above. If the data are no longer needed for these purposes, they will be deleted. However, in certain situations, the data may be retained for longer periods to meet legal requirements, provided this is necessary and proportionate. In such cases, the data will be deleted as soon as they are no longer required for these purposes.

Technical and organisational measures: We have implemented the necessary contractual, technical, and organisational measures to ensure the security of all data processed by us. This data is processed exclusively for the purposes set out. The incoming hints are handled by authorised individuals who gain access to the respective reports and carry out the subsequent examination of the facts. Our employees are specifically trained, educated, and bound to strict confidentiality in the proper execution of these examinations of facts.

  • Processed data types: Inventory data (e.g. names, addresses); Employee Data (e.g. employee master data, personnel file, job applications); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos). Usage data (e.g. websites visited, interest in content, access times).
  • Data subjects: Employees (e.g. Employees, job applicants); Third parties. Whistleblowers.
  • Purposes of Processing: Whistleblower protection. Provision of our online services and usability.
  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Whistleblower Systems

As part of our whistleblower procedure, we employ external service providers. In doing so, we operate within the framework of legal requirements and ensure that the technical and organizational demands for security measures that we adhere to are also met by the external providers.

  • Processed data types: Inventory data (e.g. names, addresses); Employee Data (e.g. employee master data, personnel file, job applications); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Employees (e.g. Employees, job applicants); Third parties; Whistleblowers; Users (e.g. website visitors, users of online services). Business and contractual partners.
  • Purposes of Processing: Whistleblower protection. Security measures.
  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Cloud Services

We use Internet-accessible software services (so-called "cloud services", also referred to as "Software as a Service") provided on the servers of its providers for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with certain recipients or publication of content and information).

Within this framework, personal data may be processed and stored on the provider's servers insofar as this data is part of communication processes with us or is otherwise processed by us in accordance with this privacy policy. This data may include in particular master data and contact data of data subjects, data on processes, contracts, other proceedings and their contents. Cloud service providers also process usage data and metadata that they use for security and service optimization purposes.

If we use cloud services to provide documents and content to other users or publicly accessible websites, forms, etc., providers may store cookies on users' devices for web analysis or to remember user settings (e.g. in the case of media control).

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Images and/ or video recordings (e.g. photographs or video recordings of a person).
  • Data subjects: Customers; Employees (e.g. Employees, job applicants); Prospective customers; Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services). Business and contractual partners.
  • Purposes of Processing: Office and organisational procedures; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).); Provision of contractual services and fulfillment of contractual obligations. Provision of our online services and usability.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Newsletter and Electronic Communications

We send newsletters, e-mails and other electronic communications (hereinafter referred to as "newsletters") only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient to enter your e-mail address. We may, however, ask you to provide a name for the purpose of contacting you personally in the newsletter or to provide further information if this is required for the purposes of the newsletter.

Double opt-in procedure: The registration to our newsletter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.

The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.

Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an objection, we reserve the right to store the e-mail address solely for this purpose in a blocklist.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Contents:

Information about us, our services, promotions, security updates, industry news, legal news and offers.

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Usage data (e.g. websites visited, interest in content, access times). Content data (e.g. text input, photographs, videos).
  • Special categories of personal data: Health Data.
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services); Customers; Prospective customers. Business and contractual partners.
  • Purposes of Processing: Direct marketing (e.g. by e-mail or postal); Web Analytics (e.g. access statistics, recognition of returning visitors); Provision of contractual services and fulfillment of contractual obligations; Contact requests and communication; Office and organisational procedures; Feedback (e.g. collecting feedback via online form); Marketing; Profiles with user-related information (Creating user profiles); Provision of our online services and usability; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).). Security measures.
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).
  • Opt-Out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.

Further information on processing methods, procedures and services used:

  • Measurement of opening rates and click rates: The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from its server. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.

    This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until the profiles are deleted. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

    The measurement of opening rates and click rates as well as the storage of the measurement results in the profiles of the users and their further processing are based on the consent of the users.

    A separate objection to the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or objected to. In this case, the stored profile information will be deleted; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • Prerequisite for the use of free services: Consent to the sending of mailings can be made dependent on the use of free services (e.g. access to certain content or participation in certain campaigns) as a prerequisite. If the users would like to take advantage of the free service without registering for the newsletter, we offer them to contact us.
  • Order process reminder emails: When users cancel an order process, we can send them a notice of the cancellation and remind them to continue. This function can be useful, for example, if the purchase process could not be continued due to a browser crash, oversight or forgetting. The dispatch is based on consent, which users can object to at any time; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • Sending via text messages: The electronic communications can also be sent via text messages (or are sent exclusively via text messages, if the sending authorization, e.g., consent, only includes sending via SMS); Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • Adobe Experience Cloud: Cloud storage, cloud infrastructure services, and cloud-based application software for solutions for customer experience management, including analytics, marketing automation, advertising, and personalization tools; Service provider: Adobe Systems Software Ireland, 4-6, Riverwalk Drive, Citywest Business Campus, Brownsbarn, Dublin 24, D24 DCW0, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.adobe.com/creativecloud.html; Privacy Policy: https://www.adobe.com/privacy.html; Data Processing Agreement: Provided by the service provider. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider).
  • CleverReach: E-mail dispatch and automation services; Service provider: CleverReach GmbH & Co. KG, //CRASH Building, Schafjückenweg 2, 26180 Rastede, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.cleverreach.com; Privacy Policy: https://www.cleverreach.com/en/privacy-policy/. Data Processing Agreement: Provided by the service provider.
  • Clickfunnels: E-mail dispatch and automation services; Service provider: Etison LLC, 3443 W. Bavaria Street, Eagle, Idaho 83616, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://clickfunnels.com; Privacy Policy: https://signup.clickfunnels.com/privacy-policy; Data Processing Agreement: https://signup.clickfunnels.com/dpa. Basis for third country transfer: Standard Contractual Clauses (https://signup.clickfunnels.com/dpa).
  • GetResponse: E-mail dispatch and automation services; Service provider: GetResponse Sp. z o.o., Arkonska 6, A3, Gdansk (80-387), Poland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://eu.getresponse.com; Privacy Policy: https://eu.getresponse.com/email-marketing/eu-legal/privacy.html?lang=eu. Basis for third country transfer: Standard Contractual Clauses (https://www.getresponse.com/de/legal/standard-contractual-clauses).
  • HubSpot: E-mail dispatch and automation services; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.com; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa). Further Information: https://legal.hubspot.com/dpa.
  • Mailchimp: Email distribution and email marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/; Data Processing Agreement: https://mailchimp.com/legal/data-processing-addendum/; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider). Further Information: Special safety measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.
  • Mailjet: Email distribution and email marketing platform; Service provider: Mailjet SAS,13-13 bis, rue de l’Aubrac, 75012 Paris, France; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.mailjet.com. Privacy Policy: https://www.mailjet.com/privacy-policy/.
  • Rapidmail: E-mail dispatch and automation services; Service provider: rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.rapidmail.de; Privacy Policy: https://www.rapidmail.de/datenschutz. Data Processing Agreement: https://www.rapidmail.de/hilfe/datenschutzvertrag-nach-eu-dsgvo-abschliessen.
  • Salesforce: E-mail dispatch and automation services; Service provider: salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 München, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.salesforce.com; Privacy Policy: https://www.salesforce.com/company/privacy/; Data Processing Agreement: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/data-processing-addendum.pdf; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/scc-amendment.pdf); Further Information: Data Protection Impact Assessments &.
    Salesforce Services: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/dpia-and-salesforce-services.pdf.
  • SendGrid: Email sending and communication platform for transactional and marketing emails; Service provider: Twilio Irland Limited, 25 – 28 North Wall Quay, North Wall, Dublin 1, D01 H104, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://sendgrid.com; Privacy Policy: https://www.twilio.com/legal/privacy; Data Processing Agreement: https://www.twilio.com/legal/data-protection-addendum. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.twilio.com/legal/data-protection-addendum).
  • Brevo: E-mail dispatch and automation services; Service provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.brevo.com/; Privacy Policy: https://www.brevo.com/de/legal/privacypolicy/. Data Processing Agreement: Provided by the service provider.
  • Postmark: E-mail dispatch and automation services; Service provider: ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://postmarkapp.com/; Privacy Policy: https://postmarkapp.com/privacy-policy; Data Processing Agreement: https://postmarkapp.com/dpa; Basis for third country transfer: Standard Contractual Clauses (https://postmarkapp.com/dpa). Further Information: https://postmarkapp.com/eu-privacy.
  • Proofpoint URL Defense: Redirection and analysis of URLs in emails for threat detection, neutralization of malicious links, and tracking of clicks for risk assessment; Service provider: Proofpoint, Inc., 925 W. Maude Ave, Sunnyvale, CA 94085, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.proofpoint.com/. Privacy Policy: https://www.proofpoint.com/us/legal/privacy-policy.

Commercial communication by E-Mail, Postal Mail, Fax or Telephone

We process personal data for the purposes of promotional communication, which may be carried out via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.

The recipients have the right to withdraw their consent at any time or to object to the advertising communication at any time.

After revocation or objection, we store the data required to prove the past authorization to contact or send up to three years from the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on the legitimate interest to permanently observe the revocation, respectively objection of the users, we further store the data necessary to avoid a renewed contact (e.g. depending on the communication channel, the e-mail address, telephone number, name).

  • Processed data types: Inventory data (e.g. names, addresses). Contact data (e.g. e-mail, telephone numbers).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of Processing: Direct marketing (e.g. by e-mail or postal).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Sweepstakes and Contests

We process the personal data of participants in We process personal data of participants in competitions, contents, raffles, prize-draws or sweepstakes (hereinafter referred to as "competitions") only in compliance with the relevant data protection regulations and if the processing is contractually necessary for the provision, execution and handling of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests against misuse by possible recording of IP addresses when submitting entries to the competition.

In the event that entries are published as part of the competitions (e.g. as part of a vote or presentation of the competition entries, or the winner or reporting on the competition), we would like to point out that the names of participants may also be published in this context. The participants can object to this at any time.

If the competitions take place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective online platforms also apply. In such cases, we would like to point out that we are responsible for the information provided by the participants as part of the competition and that we must be contacted with regard to the competitions.

The data of the participants will be deleted as soon as the competition has ended and the data is no longer required to inform the winners or because questions about the competition can be expected. In general, the data of the participants will be deleted at the latest 6 months after the end of the competition. Winners' data can be retained for a longer period of time, e.g. in order to answer questions about the prizes or to fulfil the prizes; in this case, the retention period depends on the type of prize and is up to three years for items or services, e.g. in order to be able to process warranty claims. Furthermore, the participants' data may be stored for longer, e.g. in the form of coverage of the competition in online and offline media.

Insofar as data was collected for other purposes as part of the competition, its processing and storage period shall be governed by the privacy information for this use (e.g. in the case of registration for a newsletter as part of a competition).

  • Processed data types: Inventory data (e.g. names, addresses); Content data (e.g. text input, photographs, videos). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Participants in sweepstakes and competitions.
  • Purposes of Processing: Conducting sweepstakes and contests.
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Surveys and Questionnaires

We conduct surveys and interviews to gather information for the survey purpose communicated in each case. The surveys and questionnaires ("surveys") carried out by us are evaluated anonymously. Personal data is only processed insofar as this is necessary for the provision and technical execution of the survey (e.g. processing the IP address to display the survey in the user's browser or to enable a resumption of the survey with the aid of a cookie).

  • Processed data types: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Participants; Customers; Prospective customers. Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Feedback (e.g. collecting feedback via online form); Polls and Questionnaires (e.g. surveys with input options, multiple choice questions). Provision of our online services and usability.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Web Analysis, Monitoring and Optimization

Web analysis is used to evaluate the visitor traffic on our website and may include the behaviour, interests or demographic information of users, such as age or gender, as pseudonymous values. With the help of web analysis we can e.g. recognize, at which time our online services or their functions or contents are most frequently used or requested for repeatedly, as well as which areas require optimization.

In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online services or their components.

Unless otherwise stated below, profiles, i.e. data aggregated for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data from us or from the providers of the services we use, location data may also be processed.

Unless otherwise stated below, profiles, that is data summarized for a usage process or user, may be created for these purposes and stored in a browser or terminal device (so-called "cookies") or similar processes may be used for the same purpose. The information collected includes, in particular, websites visited and elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data or profiles to us or to the providers of the services we use, these may also be processed, depending on the provider.

The IP addresses of the users are also stored. However, we use any existing IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect the user. In general, within the framework of web analysis, A/B testing and optimisation, no user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Content data (e.g. text input, photographs, videos).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Remarketing; Affiliate Tracking; Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles); Provision of our online services and usability; A/B Tests; Feedback (e.g. collecting feedback via online form); Heatmaps ("Heatmaps" are mouse movements of the users, which are combined to an overall picture.); Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).); Clicktracking; Marketing; Targeting (e.g. profiling based on interests and behaviour, use of cookies). Conversion tracking (Measurement of the effectiveness of marketing activities).
  • Security measures: IP Masking (Pseudonymization of the IP address).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Adobe Analytics: Adobe Analytics; Service provider: Adobe Systems Software Ireland, 4-6, Riverwalk Drive, Citywest Business Campus, Brownsbarn, Dublin 24, D24 DCW0, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://business.adobe.com/products/analytics/adobe-analytics.html; Privacy Policy: https://www.adobe.com/privacy.html. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Amazon Personalize: Amazon Personalize is a machine learning service that makes it easier for developers to create customized recommendations for customers who use their applications; Service provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, 1855, Luxembourg; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://aws.amazon.com/personalize/; Privacy Policy: https://aws.amazon.com/privacy/; Data Processing Agreement: https://aws.amazon.com/compliance/gdpr-center/. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider).
  • Burst Statistics: Service provider: Executed on servers and/or computers under our controllership; Legal Basis: Consent (Article 6 (1) (a) GDPR). Website: https://de.wordpress.org/plugins/burst-statistics/.
  • Google Analytics: We use Google Analytics to perform measurement and analysis of the use of our online services by users based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device in order to recognize which content users have accessed within one or various usage processes, which search terms they have used, have accessed again or have interacted with our online services. Likewise, the time of use and its duration are stored, as well as the sources of users referring to our online services and technical aspects of their end devices and browsers.
    In the process, pseudonymous profiles of users are created with information from the use of various devices, and cookies may be used. Google Analytics does not log or store individual IP addresses. Analytics does provide coarse geo-location data by deriving the following metadata from IP addresses: City (and the derived latitude, and longitude of the city), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU-based traffic, IP-address data is used solely for geo-location data derivation before being immediately discarded. It is not logged, accessible, or used for any additional use cases. When Analytics collects measurement data, all IP lookups are performed on EU-based servers before forwarding traffic to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/; Security measures: IP Masking (Pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff. Further Information: https://business.safety.google/adsservices/ (Types of processing and data processed).
  • Information on recipients of consent and cookie-less analytics: Information on recipients of consent: The consent given by users in the context of a consent dialogue (also known as "Cookie Opt-In/Consent", "Cookie Banner", etc.) serves multiple purposes. Firstly, it helps us to fulfil our obligation to obtain consent for the storage and reading of information on and from the end-user's device (in accordance with ePrivacy Directives). Secondly, it covers the processing of users' personal data in accordance with data protection requirements. Additionally, this consent is also applicable to Google, as the company is required by the Digital Markets Act to obtain consent for personalised services. Therefore, we share the status of consents given by users with Google. Our consent management software informs Google about whether consents have been given or not. The aim is to ensure that user consents—or their absence—are taken into account when using Google Analytics and integrating features and external services. Thus, user consents and their revocation can be dynamically adjusted within our online offerings through Google Analytics and other Google services, depending on user selection.
    Cookieless Analysis: We utilise the advanced implementation of consent mode of Google Analytics. This means that if users do not give consent for the storage and reading of information on their end devices – particularly regarding cookies – no cookies or similar information will be stored on the user's devices. Likewise, no user profiles will be created.In this case, Google's code generates a random identification number on the user's end device and transmits it to Google (known as a "ping"). There is no storage of the identification in the browser, in apps, or other devices used by the user. This identification number is unique for each website visit, so that users' behaviour or interests cannot be tracked across devices or websites. Only a minimum amount of information about user activity is sent. This includes details about consent status and information for conversion measurement, i.e., whether a user was directed to our online service via a Google advertisement.Additionally, where available, the following information may be transmitted: a) Function-related information such as headers (technical details transmitted by the browser), b) Timestamps (date and time of access), c) User-Agent (information about the browser and device used, web only), d) Referrer URL (the URL of the page from which the user arrived), e) Aggregated/pseudonymous information: This includes an indication of whether the current or a previous page in the user’s navigation history contains information about ad clicks in its URL (e.g., GCLID/DCLID, specific tracking codes from Google), a random number generated with each page view, and details about the platform used by the website owner for consent management (e.g., developer ID); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://support.google.com/analytics/answer/9976101?hl=de. Privacy Policy: https://policies.google.com/privacy.
  • Google Analytics (server-side use): We use Google Analytics to perform measurement and analysis of the use of our online services by users. In this process, data of users is processed, but not directly transmitted from the end device of the users to Google. In particular, the IP address of the user is not transmitted to Google. Instead, the data is first transmitted to our server, where the user data records are assigned to our internal user identification number. The subsequent transmission only takes place in such a pseudonymized manner from our server to Google. The identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device in order to recognize which content users have accessed within one or various usage processes, which search terms they have used, have accessed again or have interacted with our online services. Likewise, the time of use and its duration are stored, as well as the sources of users referring to our online services and technical aspects of their end devices and browsers. In the process, pseudonymous profiles of users are created with information from the use of various devices, and cookies may be used. In Analytics, higher level geographic location data is provided by collecting the following metadata based on IP search: "city" (and the derived latitude and longitude of the city), "continent", "country", "region", "subcontinent" (and the ID-based equivalents); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms/). Further Information: https://business.safety.google/adsservices/ (Types of processing and data processed).
  • Google Signals (Google Analytics function): Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads. These are the areas where more information is gathered when Google Signals is activated (but only for users with Ads Personalization enabled): Cross Platform reporting - Connection of data about devices and activities from different sessions using your User-ID or Google-signals data providing an understanding of user behavior at each step of the conversion process, from initial contact to conversion and beyond; Remarketing with Google Analytics - Creation of remarketing audiences from Google Analytics data, and sharing of those audiences with linked advertising accounts; Demographics & Interests: Google Analytics collects additional information about demographics and interests from users who are signed in to their Google accounts and who have turned on Ads Personalization; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://support.google.com/analytics/answer/7532985?hl=en; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms). Further Information: https://business.safety.google/adsservices/ (Types of processing and data processed).
  • Google Analytics Audiences: We use Google Analytics to display ads placed by Google and its partnersonly to users who have shown an interest in our online services or who have specific characteristics (e.g. interests in specific topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "Remarketing Audiences" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Legal Basis: https://business.safety.google/adsprocessorterms/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further Information: Types of processing and data processed: https://business.safety.google/adsservices/. Data Processing Conditions for Google Advertising Products and standard contractual clauses for data transfers to third countries: https://business.safety.google/adsprocessorterms .
  • Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online services (please refer to further details in this privacy policy). With the Tag Manager itself (which implements the tags), for example, no user profiles are created or cookies are stored. Google only receives the IP address of the user, which is necessary to run the Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).
  • Google Tag Manager (server-side use): Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online services (please refer to further information in this privacy policy). With the Tag Manager itself (which implements the tags), therefore, neither user profiles nor cookies are stored. The integration of the other services is server-based. This means that the users' data is not transmitted directly from their end device to the respective service. In particular, the IP address of the users is not transmitted to the other service or Google. Instead, the data is first transmitted to our server, where the user's data records are assigned to our internal user identification number. Subsequent transmission takes place only in this pseudonymized form from our server to the servers of the respective service providers. The identification number does not contain any unique data, such as names or e-mail addresses; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms). Further Information: https://business.safety.google/adsservices/ (Types of processing and data processed).
  • Hotjar Observe: Software for the analysis and optimization of online services based on pseudonymously performed measurements and analyses of user behavior, which may include in particular A/B tests (measurement of the popularity and user-friendliness of different content and functions), measurement of click paths and interaction with content and functions of the online service (as so-called heat maps and recordings); Service provider: Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta ; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.hotjar.com; Privacy Policy: https://www.hotjar.com/legal/policies/privacy; Retention period: The cookies that Hotjar uses have a different "lifetime"; some last up to 365 days, some only last during the current visit; cookie policy: https://www.hotjar.com/legal/policies/cookie-information. Opt-Out: https://www.hotjar.com/legal/compliance/opt-out.
  • Jetpack (WordPress Stats): Jetpack (WordPress Stats) is a set of analysis functions for Wordpress software; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Matomo: Matomo is software that is used for the purposes of web analysis and reach measurement. As part of the use of Matomo, cookies are generated and stored on the user's terminal device. User data collected through the use of Matomo is processed only by us and is not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; Legal Basis: Consent (Article 6 (1) (a) GDPR). Retention period: The cookies have a maximum storage period of 13 months.
  • Mouseflow: The data processing serves the purpose of analysing websites and their visitors (heat maps and click tracking). Cookies can be used for this purpose and user profiles can be created. This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website from this. The data collected with Mouseflow will not be used to personally identify the user without the separately given consent of the user and will not be merged with personal data about the bearer of the pseudonym; Service provider: Mouseflow ApS, Flaesketorvet 68, 1711 Kopenhagen, Denmark; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://mouseflow.com; Privacy Policy: https://mouseflow.com/legal/visitor/. Opt-Out: https://mouseflow.de/opt-out/.
  • Visual Website Optimizer: Visual Website Optimizer - Testing and optimization; Service provider: Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://vwo.com. Privacy Policy: https://vwo.com/privacy-policy/.
  • VG Word / Scalable Central measurement method: VG Word / Scalable Central measurement method - We use the METIS access counting of VG WORT to measure accesses to online texts that we provide to you through our service. We do this so that the likelihood of copying these texts can be captured. The likelihood of a text being copied forms the basis of a lawful distribution of remunerations according to the Copyright Act (UrhG) by VG WORT to the authors and publishers of these texts. For this purpose, a "counting mark" is integrated into the source code of the respective online text as part of the METIS access counting. This counting mark is a unique ID assigned to this particular text and ensures that when a text marked in this way is visited, an access to this text can be counted. Furthermore, as part of the METIS access counting, a client ID is formed and a so-called "METIS Session Cookie" is set for the user of the marked text. With the help of this client ID and the session cookie, it can be recognized whether the text has already been accessed by this user within a browser session or not. This is to prevent unlawful multiple counts of this text in the determination of its likelihood of copying. Neither the session cookie nor any other data is processed at any time as part of the METIS access counting. No individual users are identified at any time. Your identity always remains protected. You will not receive any advertising through the system; Service provider: Verwertungsgesellschaft WORT (VG WORT), Untere Weidenstraße 5, 81543 Munich, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.vgwort.de. Privacy Policy: https://www.vgwort.de/datenschutz.html.

Online Marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedure is used by which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times and used functions. If users have consented to the collection of their sideline data, these can also be processed.

The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymisation by shortening the IP address) to ensure the protection of the user's by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.

Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.

As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.

  • Processed data types: Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Event Data (Facebook) ("Event Data" is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event Data does not include the actual content (such as written comments), login information, and Contact Information (such as names, email addresses, and phone numbers). Event Data is deleted by Facebook after a maximum of two years, the Custom Audiences created from them with the deletion of our Facebook account); Contact Information (Facebook) ("Contact Information" is data that (clearly) identifies data subjects, such as names, email addresses and phone numbers, that can be transmitted to Facebook, e.g. via Facebook pixels or uploads for matching purposes to form Custom Audiences; After the matching to create target groups, the Contact Information is deleted); Inventory data (e.g. names, addresses). Contact data (e.g. e-mail, telephone numbers).
  • Data subjects: Users (e.g. website visitors, users of online services); Prospective customers; Customers. Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Targeting (e.g. profiling based on interests and behaviour, use of cookies); Conversion tracking (Measurement of the effectiveness of marketing activities); Affiliate Tracking; Marketing; Profiles with user-related information (Creating user profiles); Provision of our online services and usability; Direct marketing (e.g. by e-mail or postal); Remarketing; Clicktracking. Cross-Device Tracking (Device-independent processing of user data for marketing purposes).
  • Security measures: IP Masking (Pseudonymization of the IP address).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).
  • Opt-Out: We refer to the privacy policies of the respective service providers and the possibilities for objection (so-called "opt-out"). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered collectively for each area:

    a) Europe: https://www.youronlinechoices.eu.
    b) Canada: https://www.youradchoices.ca/choices.
    c) USA: https://www.aboutads.info/choices.
    d) Cross-regional: https://optout.aboutads.info.

Further information on processing methods, procedures and services used:

  • AdRoll: Platform for central control of marketing measures and processes on various channels (e.g., e-mail and social media) as well as their analysis and success measurement, profiling for prospects, customers, and users; Service provider: NextRoll, Inc., 201 California Street, 5th Floor, Suite 500, San Francisco, CA 94111, USA; Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.adroll.com; Privacy Policy: https://www.nextroll.com/privacy; Data Processing Agreement: https://www.nextroll.com/terms/data-protection; Basis for third country transfer: Standard Contractual Clauses (https://www.nextroll.com/terms/data-protection). Further Information: https://www.nextroll.com/trust-center.
  • Amazon: Marketing of advertising media and advertising spaces; Service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.amazon.com; Privacy Policy: https://www.amazon.com/gp/help/customer/display.html?nodeId=201909010. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Meta Pixel and Custom Audiences (Custom Audiences): With the help of the Meta-Pixel (or equivalent functions, to transfer Event-Data or Contact Information via interfaces or other software in apps), Meta is on the one hand able to determine the visitors of our online services as a target group for the presentation of ads (so-called "Meta ads"). Accordingly, we use Meta-Pixels to display Meta ads placed by us only to Meta users and within the services of partners cooperating with Meta (so-called "audience network" https://www.facebook.com/audiencenetwork/ ) who have shown an interest in our online services or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Meta (so-called "custom audiences"). With the help of Meta-Pixels, we also want to ensure that our Meta ads correspond to the potential interest of users and do not appear annoying. The Meta-Pixel also enables us to track the effectiveness of Meta ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Meta ad (known as "conversion tracking"); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum). Further Information: User event data, i.e. behavioral and interest data, is processed for the purposes of targeted advertising and audience building on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection and transfer of the data to Meta Platforms Ireland Limited, a company located in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Advanced matching for the Meta-Pixel: In addition to the processing of Event Data in the context of the use of the Meta-Pixel (or equivalent functions, e.g. in apps), Contact Information (data identifying individual persons, names, email addresses and telephone numbers) is also collected by Meta within our online offer or transmitted to Meta. The processing of contact information serves to form target groups (so-called " Custom Audiences") for the display of content and advertising information based on the presumed interests of users. The collection, or transmission and matching with data available on Meta is not in plain text, but as so-called "hash values", i.e. mathematical representations of the data (this method is used, for example, in the storage of passwords). After the matching to create target groups, the Contact Information is deleted; Legal Basis: Consent (Article 6 (1) (a) GDPR); Privacy Policy: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum). Further Information: https://www.facebook.com/legal/terms/data_security_terms.
  • Meta - Custom Audiences from File: Creation of target groups for marketing purposes - We submit Contact Information (names, email addresses and phone numbers) to Meta in list form for the purpose of creating Custom Audiences for content and advertising information based on the presumed interests of users. The transmission and matching with data available on Meta is not in plain text, but as so-called "hash values", i.e. mathematical representations of the data (this method is used, for example, in the storage of passwords). After the matching to create target groups, the Contact Information is deleted; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
  • Facebook Ads: Placement of ads within the Facebook platform and analysis of ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Opt-Out: We refer to the privacy and advertising settings in the users' profiles on the Facebook platforms, as well as to Facebook's consent procedures and contact options for exercising access and other data subject rights, as described in Facebook's privacy policy. Further Information: User event data, i.e. behavioral and interest data, is processed for the purposes of targeted advertising and audience building on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection and transfer of the data to Meta Platforms Ireland Limited, a company located in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • FunnelCockpit: Creation and management of websites as well as website elements and marketing functions (in particular reach measurement, A-B testing, interest-based marketing, processing of user profiles, online forms, sending of messages and direct communication); Service provider: Denis Hoeger Caballero, Inhaber: Denis Hoeger - Caballero, Nobelstr- 3-5, 41189 Mönchengladbach, Germany; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://funnelcockpit.com/. Privacy Policy: https://funnelcockpit.com/datenschutz/.
  • Google Ad Manager: We use the service "Google Ad Manager" to place ads in the Google advertising network (e.g. in search results, videos, websites, etc.). The Google Ad Manager stands out because ads are displayed in real time based on users' presumed interests. This allows us to display ads for our online offering to users who may have a potential interest in our offering or who have previously shown interest, and measure the success of the ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further Information: Types of processing and data processed: https://business.safety.google/adsservices/; Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms. where Google acts as processor, Data Processing Conditions for Google Advertising Products and standard contractual clauses for data transfers to third countries: https://business.safety.google/adsprocessorterms apply.
  • AdMob: Platform for displaying advertising content within mobile apps; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://admob.google.com/home/; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adscontrollerterms/). Further Information: Processing by Google as controller: https://business.safety.google/adscontrollerterms/.
  • Google Ads and Conversion Tracking: Online marketing process for purposes of placing content and advertisements within the provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. Furthermore, we measure the conversion of the ads, i.e. whether the users took them as a reason to interact with the ads and make use of the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further Information: Types of processing and data processed: https://business.safety.google/adsservices/. Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.
  • Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that adds users who use an online service to a pseudonymous remarketing list so that users can be shown ads on other online services based on their visit to the online service
    ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further Information: Types of processing and data processed: https://business.safety.google/adsservices/. Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.
  • Enhanced Conversions for Google Ads: When customers click on our Google ads and subsequently use the advertised service (so-called "conversion"), data entered by the user, such as the email address, name, home address or phone number, may be transmitted to Google. However, the data is not transmitted clearly, but in the form of a mathematical numerical value (so-called "hash value").The hash values are then matched with existing Google accounts of users in order to better evaluate as well as improve the interaction of users with the advertisements (e.g. clicks or views) and thus their performance; Legal Basis: Consent (Article 6 (1) (a) GDPR). Website: https://support.google.com/google-ads/answer/9888656.
  • Google Adsense with personalized ads: We use the Google Adsense service with personalized ads, which helps us to display ads within our online services and we receive a remuneration for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further Information: Types of processing and data processed: https://business.safety.google/adsservices/. Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.
  • Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, which helps us to display ads within our online services and we receive a remuneration for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (Arten der Verarbeitung sowie der verarbeiteten Daten: https://business.safety.google/adsservices/. Datenverarbeitungsbedingungen für Google Werbeprodukte: Informationen zu den Diensten Datenverarbeitungsbedingungen zwischen Verantwortlichen und Standardvertragsklauseln für Drittlandtransfers von Daten: https://business.safety.google/adscontrollerterms).
  • Instagram Ads: Placement of ads within the Instagram platform and analysis of ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Opt-Out: We refer to the data protection and advertising settings in the user's profile on the Instagram platform as well as Instagram's consent procedure and Instagram's contact options for exercising information and other data subject rights in Instagram's privacy policy. Further Information: User event data, i.e. behavioral and interest data, is processed for the purposes of targeted advertising and audience building on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection and transfer of the data to Meta Platforms Ireland Limited, a company located in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • LinkedIn Insights Tag: Code that is loaded when a user visits our online offering and tracks the user's behavior and conversions, as well as stores it in a profile (possible use cases: measuring campaign performance, optimizing ad delivery, building custom and similar target groups); Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, cookie policy: https://www.linkedin.com/legal/cookie_policy; Data Processing Agreement: https://www.linkedin.com/legal/l/dpa; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • Microsoft Advertising: Online marketing process for purposes of placing content and advertisements within the provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. Furthermore, we measure the conversion of the ads, i.e. whether the users took them as a reason to interact with the ads and make use of the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://about.ads.microsoft.com/de-de; Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Opt-Out: https://account.microsoft.com/privacy/ad-settings/. Further Information: https://about.ads.microsoft.com/en-us/policies/legal-privacy-and-security.
  • Outbrain: Personalized advertisements; Service provider: Outbrain United Kingdom Limited, 175 High Holborn, London WC1V 7AA, UK; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.outbrain.com; Privacy Policy: https://www.outbrain.com/privacy/. Retention period: The stored personal data will be deleted or anonymized after 13 months.
  • PayPal Marketing Solutions: Analysis of PayPal customers who visit our online services or make payments to us. Among others, cookies are used and information such as browser and device, IP address, page views and clicks as well as the address of visited websites and payment transactions are processed; Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.paypal.com; Terms &. Conditions: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
  • Pinterest Tag: Interest- and behavior-based measurement and analysis of the interaction of users with our online services (in particular page visits, search entries, transactions, video and page views along with time and period) for the purpose of forming target groups for the purpose of displaying content and promotional content within the platform Pinterest and the partners participating in its ad network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://help.pinterest.com/en/business/article/track-conversions-with-pinterest-tag; Privacy Policy: https://policy.pinterest.com/en/privacy-policy; Opt-Out: https://help.pinterest.com/de/article/personalized-ads-on-pinterest. Further Information: Agreement on Joint Responsibility in the "Pinterest Advertising Services Agreement, Annex B: Pinterest Annex for Joint Controllers" https://business.pinterest.com/de/pinterest-advertising-services-agreement/.
  • Salesforce Marketing Cloud: Platform for central control of marketing measures and processes on various channels (e.g., e-mail and social media) as well as their analysis and success measurement, profiling for prospects, customers, and users; Service provider: salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 München, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.salesforce.com; Privacy Policy: https://www.salesforce.com/company/privacy/; Data Processing Agreement: https://www.salesforce.com/company/privacy/; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses ("International Transfers of EU Personal Data to Salesforce's Services": https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/EU-Data-Transfer-Mechanisms-FAQ.pdf). Further Information: Daten-Transfer-Folgenabschätzung: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/dpia-and-salesforce-services.pdf.
  • SalesViewer: Collection of company names and data from website visitors, analysis of user behaviour, creation of statistics on website usage; Service provider: SalesViewer GmbH, Huestr. 30, 44787 Bochum, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.salesviewer.com/; Privacy Policy: https://www.salesviewer.com/en/privacy-policy/. Further Information: A JavaScript-based code is used for the collection of company-related data and its corresponding use. The data collected with this technology are encrypted via a non-reversible one-way function (known as hashing). The data are immediately pseudonymized and not used to personally identify the visitor of this website. The data stored within Salesviewer will be deleted once they are no longer necessary for their intended purpose and provided that there are no legal retention obligations that preclude their deletion.
  • UTM Parameter: Analysis of sources and user actions based on an extension of web addresses referring to us with an additional parameter, the "UTM" parameter. For example, a UTM parameter "utm_source=platformX &utm_medium=video" can tell us that a person clicked the link on platform X within a video. The UTM parameters provide information about the source of the link, the medium used (e.g. social media, website, newsletter), the type of campaign or the content of the campaign (e.g. posting, link, image and video). With the help of this information, we can, for example, check our visibility on the Internet or the effectiveness of our campaigns; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Affiliate-Programms und Affiliate-Links

Within our online services, we include so-called affiliate links or other references (which for example may include search forms, widgets or discount codes) to the offers and services of third parties (collectively referred to as "affiliate links"). When users follow affiliate links or subsequently take advantage of offers, we may receive commission or other benefits (collectively referred to as "commission") from these third parties.

In order to be able to track whether the users have followed the offers of an affiliate link used by us, it is necessary for the respective third party to know that the users have followed an affiliate link used within our online services. The assignment of affiliate links to the respective business transactions or other actions (e.g., purchases) serves the sole purpose of commission settlement and is removed as soon as it is no longer required for this purpose.

For the purposes of the aforementioned affiliate link assignment, the affiliate links may be supplemented by certain values that may be a component of the link or otherwise stored, for example, in a cookie. The values may include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Information on legal basis: If we ask the users for their consent to the use of third party providers, the legal basis of the processing is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Inventory data (e.g. names, addresses). Payment Data (e.g. bank details, invoices, payment history).
  • Data subjects: Users (e.g. website visitors, users of online services). Customers.
  • Purposes of Processing: Affiliate Tracking. Provision of contractual services and fulfillment of contractual obligations.
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • adgoal: Procurement of advertising and display space to advertising and marketing partners whose technologies are integrated as part of the online service; Service provider: Adgoal GmbH, Lise-Meitner-Straße. 8, 74074 Heilbronn, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.adgoal.de/en; Privacy Policy: https://www.adgoal.de/en/privacy.html, information on cookies used: https://www.adgoal.de/en/cookies.html. Opt-Out: https://www.smartredirect.de/optout/.
  • Agoda.com Affiliate Program: Affiliate marketing partner program; Service provider: Agoda Company Pte. Ltd., 30 Cecil Street Prudential Tower #19-08, Singapore 049712; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.agoda.com. Privacy Policy: https://www.agoda.com/info/agoda-privacy.html.
  • Amazon Affiliate Program: Affiliate partner program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.amazon.com; Privacy Policy: https://www.amazon.com/gp/help/customer/display.html?nodeId=201909010. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • AWIN Affiliate Program (formerly Zanox and Affilinet): Affiliate marketing partner program; Service provider: AWIN AG, Eichhornstr. 3, 10785 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.awin.com. Privacy Policy: https://www.awin.com/gb/legal/privacy-policy-gb.
  • Belboon Affiliate Program: Affiliate marketing partner program; Service provider: belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.belboon.com/en. Privacy Policy: https://www.belboon.com/en/about-us/privacy/.
  • Commission Junction Affiliate Program: Affiliate marketing partner program; Service provider: Conversant Europe Limited, 1st Floor, 40 Dukes Place, London, EC3A 7NH, UK; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.cj.com. Privacy Policy: https://www.conversantmedia.com/legal/privacy.
  • Digistore24 Affiliate Program: Affiliate marketing network; Service provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.digistore24.com/en. Privacy Policy: https://www.digistore24.com/en/home/extern/cms/page/frontend/legal/privacy.
  • eBay Partner Network: Affiliate marketing partner program; Service provider: eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://partnernetwork.ebay.com/. Privacy Policy: https://partnernetwork.ebay.com/legal#privacy-notice.
  • TARIFFUXX Affiliate Program: Affiliate marketing partner program - We participate in the partner system of the provider TARIFFUXX GmbH, Benzstraße 11 82178 Puchheim, Germany. In this context, personal usage data of the visitors of this online service are processed. As part of the affiliate program, we include so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) and refer to the offers and services of third-party providers (collectively referred to as " Affiliate Links") or provide corresponding offer references. If users follow the Affiliate Links or subsequently take advantage of the offers, we may receive a commission or other benefits from those third parties (collectively, "Commission"). In order to be able to track whether users have taken advantage of the offers of an Affiliate Link used by us, it is necessary and in our legitimate interest that the respective Third Party Providers learn that users have followed an Affiliate Link used within our online offer. The assignment of the Affiliate Links to the respective business transactions or to other actions (e.g. purchases) serves the sole purpose of commission accounting and will be cancelled as soon as it is no longer necessary for the purpose. For the purposes of the aforementioned assignment of the Affiliate Links, the Affiliate Links may be supplemented by certain values that are a component of the link or may be stored otherwise. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user. In connection with the affiliate program, we receive statistical data that is processed pseudonymously and provided to us in aggregated form, i.e., anonymized (e.g., on the utilization of offers, calls to Affiliate Links, status on business deals, commission income or from offers, comparison lists, etc.). Information on the technical and organizational aspects of the affiliate program, the data processed in this context, the legal basis of the processing, as well as your rights of objection and other rights, can be found in the privacy policy offered with the respective widget: https://www.tariffuxx.de/datenschutz-widget or directly in the privacy policy of TARIFFUXX: https://www.tariffuxxde/datenschutz. The aforementioned processing of personal data in the context of the Partner Program is carried out under joint responsibility with TARIFFUX, whereby TARIFFUXX is responsible for the technical operation of the Partner System and serves as the contact partner for the exercise of data subject rights by users; Service provider: TARIFFUXX GmbH, Benzstraße 11, 82178 Puchheim, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.tariffuxx.de. Privacy Policy: https://www.tariffuxx.de/datenschutz.
  • Tradedoubler Affiliate Program: Affiliate marketing partner program; Service provider: Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.tradedoubler.com. Privacy Policy: https://www.tradedoubler.com/en/privacy-policy.
  • TradeTracker Affiliate Program: Affiliate marketing partner program; Service provider: TradeTracker Deutschland GmbH, Uhlandstraße 26, 22087 Hamburg, Germany (further Offices: https://tradetracker.com/contact/); Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://tradetracker.com. Privacy Policy: https://tradetracker.com/privacy-policy/.
  • WEBGAINS Affiliate Program: Affiliate marketing partner program; Service provider: ad pepper media GmbH, FrankenStraße 150C, FrankenCampus 90461, Nürnberg, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.webgains.com. Privacy Policy: https://www.webgains.com/public/en/privacy.

Affiliate Program

We offer an affiliate program, i.e. we offer commissions or other benefits (collectively referred to as "Commission") to users (collectively referred to as "Affiliates") who refer to our offers and services. The reference is made through a link associated with the Affiliate or other methods (e.g., discount codes) that allow us to recognize that the use of our services was based on the reference (collectively referred to as "Affiliate Links").

In order to track whether users have perceived our services based on affiliate links used by affiliates, it is necessary for us to know that users have followed an affiliate link. The assignment of affiliate links to the respective business transactions or other use of our services serves solely the purpose of Commission billing and will be cancelled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned affiliate link assignment, the affiliate links may be supplemented by certain values that may be a component of the link or otherwise stored, for example, in a cookie. The values may include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective service, the type of link used, the type of service and an online identifier of the user.

Information on legal basis: The processing of the data of our partners is carried out for the provision of our (pre)contractual services. The users' data is processed on the basis of their consent.

  • Processed data types: Contract data (e.g. contract object, duration, customer category). Usage data (e.g. websites visited, interest in content, access times).
  • Data subjects: Users (e.g. website visitors, users of online services). Business and contractual partners.
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations. Affiliate Tracking.
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Customer Reviews and Ratings

We participate in review and rating procedures to evaluate, optimise and advertise our performance. If users rate us via the participating rating platforms or methods or otherwise provide feedback, the General Terms and Conditions of Business or Use and the data protection information of the providers also apply. As a rule, the rating also requires registration with the respective provider.

In order to ensure that the evaluators have actually made use of our services, we transmit, with the consent of the customer, the necessary data relating to the customer and the service or products used to the respective rating platform (this includes the name, e-mail address, order number or article number). This data is used solely to verify the authenticity of the user.

  • Processed data types: Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Customers. Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Feedback (e.g. collecting feedback via online form). Marketing.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Consent (Article 6 (1) (a) GDPR).

Further information on processing methods, procedures and services used:

  • Rating Widget: We include so-called " rating widgets " in our online services. A widget is a functional and content element integrated within our online services that displays variable information (e.g. a widget can be displayed in the form of a seal or a badge). Although the corresponding content of the widget is displayed within our online services, it is retrieved from the servers of the respective widget provider at this moment. This is the only way to always show the current content, especially the current rating. For this purpose, a data connection must be established from the website accessed within our online service to the widget provider's server and the widget provider receives certain technical data (access data, including the IP address) that is necessary for the content of the widget to be delivered to the user's browser.
    In addition, the widget provider receives information that users have visited our online services. This information may be stored in a cookie and used by the widget provider to identify which online offerings participating in the rating process have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • bewertet.de: Review and rating platform; Service provider: salesworker.com GmbH, Kattenbug 2, 50667 Cologne, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.bewertet.de. Privacy Policy: https://www.bewertet.de/datenschutz.
  • Customer Alliance: Review and rating platform; Service provider: CA Customer Alliance GmbH, Ullsteinstr. 130 l Turm B, 12109 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.customer-alliance.com. Privacy Policy: https://www.customer-alliance.com/en/privacy-policy/.
  • eKomi: Review and rating platform; Service provider: eKomi Ltd., Markgrafenstr. 11, 10969 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.ekomi.de. Privacy Policy: https://www.ekomi.de/de/datenschutz/.
  • Google Customer Reviews: Service for obtaining and/or displaying customer satisfaction and customer opinions; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF); Further Information: In the context of obtaining customer reviews, an identification number and time for the business transaction to be evaluated, in the case of review requests sent directly to customers, the customer's e-mail address and its country of residence information as well as the review information itself are processed; Further information on types of processing and data processed: https://business.safety.google/adsservices/. Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.
  • Jameda: Review and rating platform; Service provider: Jameda GmbH, St.-Cajetan-Str. 41, 81669 Munich, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.jameda.de. Privacy Policy: https://www.jameda.de/datenschutz.
  • kundentests.com: Review and rating platform; Service provider: kundentests.com, Sokelantstraße 5, 30165 Hannover, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://kundentests.com. Privacy Policy: https://kundentests.com/datenschutz/.
  • kununu: Review and rating platform; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.kununu.com/de. Privacy Policy: https://privacy.xing.com/en/privacy-policy.
  • ProvenExpert: Review and rating platform; Service provider: Expert Systems AG, Quedlinburger Strasse 1, 10589 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.provenexpert.com/en-gb/. Privacy Policy: https://www.provenexpert.com/en-gb/privacy-policy/.
  • Trusted Shops (Trustedbadge): Review and rating platform - Within the framework of the joint responsibility between us and Trusted Shops, please contact Trusted Shops preferably in case of data protection questions and to assert your rights using the contact options specified in the data protection information. Irrespective of this, however, you can always contact the data controller of your choice. Your inquiry will then be forwarded to the other responsible party for a response, if necessary.

    The Trustbadge is provided by a US-American CDN provider (content delivery network). An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures.

    When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to you personally. The anonymized data is used in particular for statistical purposes and for error analysis.

    If you have given your consent, the Trustbadge accesses order information stored in your terminal device (order total, order number, purchased product, if applicable) and e-mail address after order completion, and your e-mail address is hashed using a cryptological one-way function. The hash value is then transmitted to Trusted Shops with the order information pursuant to Article 6 (1)(a) GDPR. This serves to check whether you are already registered for Trusted Shops services. If this is the case, further processing takes place in accordance with the contractual agreement between you and Trusted Shops. If you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will subsequently be given the opportunity to register manually for the use of the services or to complete the protection within the framework of your possibly already existing user agreement.

    For this purpose, the Trustbadge accesses the following information stored in the terminal device you use after you complete your order: Order total, order number and e-mail address. This is necessary so that we can offer you buyer protection. The data is only transmitted to Trusted Shops if you actively decide to conclude the buyer protection by clicking on the correspondingly designated button in the so-called trust card. If you decide to use the services, further processing is based on the contractual agreement with Trusted Shops in accordance with Article 6 (1)(b) GDPR, in order to complete your registration for buyer protection and secure the order and, if necessary, to be able to send you rating invitations by e-mail afterwards.

    Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Article 6 (1)(f) GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA by standard data protection clauses and further contractual measures, and in the case of Israel by an adequacy decision; Service provider: Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln, Germany; Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.trustedshops.de. Privacy Policy: https://www.trustedshops.de/impressum/#datenschutz.
  • Trustami: Review and rating platform; Service provider: Trustami GmbH, Schröderstraße 5, 10115 Berlin, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.trustami.com/en/. Privacy Policy: https://www.trustami.com/privacy/.
  • Trustpilot: Review and rating platform; Service provider: Trustpilot A/S, Pilestræde 58, 5, 1112 Kopenhagen, Denmark; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.trustedshops.de. Privacy Policy: https://legal.trustpilot.com/for-reviewers/end-user-privacy-terms.
  • wer kennt den BESTEN: Review and rating platform; Service provider: 11880 Solutions AG und 11880 Internet Services AG:, jeweils Hohenzollernstr. 24, 45128 Essen, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.werkenntdenbesten.de/. Privacy Policy: https://www.werkenntdenbesten.de/datenschutz.
  • Yelp: Review and rating platform; Service provider: Yelp Inc., 140 New Montgomery Street, 9th Floor, San Francisco, Ca 94105, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.yelp.com; Privacy Policy: https://www.yelp.com/tos/privacy_en_us_20190329. Opt-Out: https://www.yelp.de/tos/privacy_de_de_20190329#third-parties.

Digital Badges

Digital badges, also known as Open Badges (hereafter referred to as "badges"), are digital certificates that confirm the skills, achievements, and interests of individuals or organisations. They are issued by credible organisations. These badges come with metadata and information about the acquired skills and achievements. Typically, badges are represented by an image or a digital certificate which provides details about the recipient, issuer, the metadata, and other relevant information.

When badges are individually issued for specific individuals, the metadata stored within the badges pertaining to skills, achievements, and interests of those individuals is processed.

If, within the context of the badges, non-essential cookies and similar technologies are used, and therefore or otherwise user consent is required, we obtain the appropriate consent from the users and inform them accordingly.

  • Processed data types: Inventory data (e.g. names, addresses); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Contract data (e.g. contract object, duration, customer category).
  • Data subjects: Business and contractual partners. Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Public relations and informational purposes. Provision of our online services and usability.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Further information on processing methods, procedures and services used:

Profiles in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users' rights.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behaviour and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networks or will become members later on).

For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

Also in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.

  • Processed data types: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Inventory data (e.g. names, addresses).
  • Data subjects: Users (e.g. website visitors, users of online services). Members.
  • Purposes of Processing: Contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing; Provision of our online services and usability; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).). Public relations and informational purposes.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Bluesky: Social network; Service provider: Bluesky, PBLLC., Seattle, USA, support@bsky.app; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://blueskyweb.org/. Privacy Policy: https://blueskyweb.xyz/support/privacy-policy.
  • Instagram: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://instagram.com/about/legal/privacy.
  • Facebook Pages: Profiles within the social network Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum); Further Information: We are jointly responsible (so called "joint controller") with Meta Platforms Ireland Limited for the collection (but not the further processing) of data of visitors to our Facebook page. This data includes information about the types of content users view or interact with, or the actions they take (see "Things that you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), and information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie information. see "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How we use this information?" Facebook also collects and uses information to provide analytics services, known as "page insights," to site operators to help them understand how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook ("Information about Page-Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular the security measures that Facebook must observe and in which Facebook has agreed to fulfill the rights of the persons concerned (i.e. users can send information access or deletion requests directly to Facebook). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information about Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint controllership is limited to the collection and transfer of the data to Meta Platforms Ireland Limited, a company located in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited.
  • Facebook-Groups: We use the "Groups" function of the Facebook platform to create interest groups within which Facebook users can contact each other or us and exchange information. In doing so, we process personal data of the users of our groups as far as this is necessary for the purpose of the group use as well as its moderation. These data include information on first and last names, as well as published or privately shared content, as well as values on the status of group membership or group-related activities, such as entry or exit, as well as the time information on the aforementioned data. Our guidelines within the groups may contain further specifications and information on the use of the respective group. Furthermore, we would like to point out the processing of data of the users by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see under "Things You and Others Do and Provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Insights," to group operators to provide them with insights about how people interact with their groups and with content associated with them; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Facebook events: Event profiles within the social network Facebook - We use the "Events" function of the Facebook platform to refer to events and dates as well as to get in touch with users (participants and interested parties) and to exchange information. In doing so, we process personal data of the users of our event pages, as far as this is necessary for the purpose of the event page as well as its moderation. These data include information on first and last names, as well as published or privately communicated content, as well as values on the status of participation and the time information on the aforementioned data. Furthermore, we refer to the processing of data of users by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see under "Things You and Others Do and Provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "insights," to event providers to provide them with insights about how people interact with their event pages and with content associated with them; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa); Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further Information: We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data from visitors for the purposes of creating „Page-Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content that users view or interact with, or the actions they take, as well as information about the devices used by the users (e.g., IP addresses, operating system, browser type, language settings, cookie data) and details from the users' profiles, such as job function, country, industry, seniority, company size, and employment status. Privacy information regarding the processing of user data by LinkedIn can be found in LinkedIn's privacy notices: https://www.linkedin.com/legal/privacy-policy
    We have concluded a special agreement with LinkedIn Irland, the 'Page Insights Joint Controller Addendum (the ‘Addendum’)' (https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates the security measures that LinkedIn must observe and wherein LinkedIn has agreed to fulfill the rights of the affected parties (i.e., users can, for example, direct requests for information or deletion directly to LinkedIn). The rights of the users (in particular to access to information, erasure, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection of data by and transmission to Ireland Unlimited Company, a company based in the EU. The further processing of the data is the sole responsibility of Ireland Unlimited Company, particularly regarding the transmission of data to the parent company LinkedIn Corporation in the USA.
  • Pinterest: Social network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.pinterest.com. Privacy Policy: https://policy.pinterest.com/en/privacy-policy.
  • Snapchat: Social network; Service provider: Snap Inc., 3000 31st Street, Santa Monica, California 90405, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.snapchat.com/; Privacy Policy: https://www.snap.com/en-US/privacy/privacy-policy. Basis for third country transfer: Standard Contractual Clauses (https://www.snap.com/en-US/terms/standard-contractual-clauses).
  • Telegram Groups: We use the Telegram platform to create interest groups within which Telegram users can contact each other or us and share information; Service provider: Representative in the European Union: European Data Protection Office (EDPO), Avenue Huart Hamoir 71, 1030 Brussels, Belgium; Website: https://telegram.org/; Privacy Policy: https://telegram.org/privacy. Further Information: We process the personal data of the group members only insofar as we can manage the group members, i.e. add, delete, restrict the use of the group and moderate the content. Beyond that, i.e. in particular for the provision of technical functions, the evaluation and provision of anonymous dispatch statistics for the group operators and the administration of the users, Telegram is the controller.
  • Telegram Channels: We use the Telegram platform to send messages to subscribers of our Telegram channel; Service provider: Representative in the European Union: European Data Protection Office (EDPO), Avenue Huart Hamoir 71, 1030 Brussels, Belgium; Website: https://telegram.org/; Privacy Policy: https://telegram.org/privacy/de. Further Information: We process the subscribers' personal data only to the extent that we can view and delete the subscribers as recipients of the channel. Beyond that, i.e. in particular for the sending of the messages, the evaluation and provision of anonymous sending statistics for the channel operators and the administration of the subscribers, Telegram is responsible under data protection law.
  • Threads: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.threads.net/. Privacy Policy: https://help.instagram.com/515230437301944?locale=en_GB.
  • TikTok: Social network / video plattform; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.tiktok.com. Privacy Policy: https://www.tiktok.com/de/privacy-policy.
  • X: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Privacy Policy: https://twitter.com/privacy, (Settings: https://twitter.com/personalization).
  • Vimeo: Social network and video platform; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://vimeo.com. Privacy Policy: https://vimeo.com/privacy.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-Out: https://myadcenter.google.com/personalizationoff.
  • Xing: Social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.xing.com. Privacy Policy: https://privacy.xing.com/en.
  • Social Media Wall / Social Media Newsroom: A " Social Media Wall " or " Social Media Newsroom " is a compilation of certain posts from various social networks in which we are mentioned or which contain a hashtag with our name or the name of a campaign. This includes mentions of posts we publish on social networks and posts published by users. The content of the posts is automatically obtained from the respective social networks in accordance with the terms and permissions of the authors, and users may object to the display at any time. The authors are generally responsible for the content of the posts. The providers of the respective social networks are responsible for the processing of data in connection with the display of the posts and their content. We refer to the information on the respective social networks within the scope of this privacy policy. Without prejudice to the data subject rights of users, we recommend that users (also) contact the respective authors or providers of the respective social networks in the event of requests for information and complaints about posts that were not written by us, in order to remove the posts at the source or to assert their data protection rights; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may, for example, be graphics, videos or city maps (hereinafter uniformly referred to as "Content").

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Location data (Information on the geographical position of a device or person); Event Data (Facebook) ("Event Data" is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences). Event Data does not include the actual content (such as written comments), login information, and Contact Information (such as names, email addresses, and phone numbers). Event Data is deleted by Facebook after a maximum of two years, the Custom Audiences created from them with the deletion of our Facebook account).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of our online services and usability; Provision of contractual services and fulfillment of contractual obligations; Profiles with user-related information (Creating user profiles); Marketing. Feedback (e.g. collecting feedback via online form).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

  • Integration of third-party software, scripts or frameworks: We incorporate into our online services software which we retrieve from servers of other providers (e.g. function libraries which we use for the purpose of displaying or user-friendliness of our online services). The respective providers collect the user's IP address and can process it for the purposes of transferring the software to the user's browser as well as for security purposes and for the evaluation and optimisation of their services; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Facebook plugins and contents: Facebook Social Plugins and contents - This can include content such as images, videos or text and buttons with which users can share content from this online service within Facebook. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible (so-called "joint-controllership") with Meta Platforms Ireland Limited for the collection or transmission (but not further processing) of "Event Data" that Facebook collects or receives as part of a transmission using the Facebook Social Plugins that run on our website for the following purposes: a) displaying content advertising information that matches users' presumed interests; b) delivering commercial and transactional messages (e.g. b) delivering commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information access or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a DPA ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing/update), the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of Standard Contractual Clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Google Fonts (Provision on own server): Provision of font files for the purpose of a user-friendly presentation of our online services; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Google Fonts (from Google Server): Obtaining fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform presentation and consideration of possible restrictions under licensing law. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the provider of the fonts in the USA - When visiting our online services, users' browsers send their browser HTTP requests to the Google Fonts Web API. The Google Fonts Web API provides users with Google Fonts' cascading style sheets (CSS) and then with the fonts specified in the CCS. These HTTP requests include (1) the IP address used by each user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent describing the browser and operating system versions of the website visitors, as well as the referral URL (i.e., the web page where the Google font is to be displayed). IP addresses are not logged or stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must match the font that is generated for the particular browser type. The user agent is logged primarily for debugging purposes and is used to generate aggregate usage statistics that measure the popularity of font families. These aggregate usage statistics are published on Google Fonts' Analytics page. Finally, the referral URL is logged so that the data can be used for production maintenance and to generate an aggregate report on top integrations based on the number of font requests. Google says it does not use any of the information collected by Google Fonts to profile end users or serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Further Information: https://developers.google.com/fonts/faq/privacy?hl=en.
  • Font Awesome (Provision on own server): Display of fonts and symbols; Service provider: The Font Awesome icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Google Maps: We integrate the maps of the service "Google Maps" from the provider Google. The data processed may include, in particular, IP addresses and location data of users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Google Maps APIs and SDKs: Interfaces to the map and location services provided by Google, which, for example, allow the addition of address entries, location determinations, distance calculations or the provision of supplementary information on locations and other places; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. Basis for third country transfer: EU-US Data Privacy Framework (DPF).
  • Instagram plugins and contents: Instagram plugins and contents - This can include content such as images, videos or text and buttons with which users can share content from this online service within Instagram . - We are jointly responsible (so-called "joint-controllership") with Meta Platforms Ireland Limited for the collection or transmission (but not further processing) of "Event Data" that Facebook collects or receives as part of a transmission using Instagram functions that run on our website for the following purposes: a) displaying content advertising information that matches users' presumed interests; b) delivering commercial and transactional messages (e.g. b) delivering commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information access or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a DPA ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing/update), the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of Standard Contractual Clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://instagram.com/about/legal/privacy.
  • LinkedIn plugins and contents: LinkedIn plugins and contents - This can include content such as images, videos or text and buttons with which users can share content from this online service within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data Processing Agreement: https://legal.linkedin.com/dpa; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • MyFonts: fonts; data processed in the font request process includes the identification number of the web font project (anonymized), the URL of the licensed website associated with our number to identify the licensee and the licensed web fonts, and the referrer URL; the anonymized web font project identification number is stored in encrypted log files with such data for 30 days to determine the monthly number of page views; after such extraction and storage of the number of page views the log files are deleted; Service provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.myfonts.co. Privacy Policy: https://www.myfonts.com/info/legal/#Privacy.
  • OpenStreetMap: We integrate the maps from the "OpenStreetMap" service, which are provided based on the Open Data Commons Open Database License (ODbL) by the OpenStreetMap Foundation (OSMF). OpenStreetMap uses user data exclusively for the purpose of displaying map functions and caching the selected settings. This data may particularly include the IP addresses and location data of the users, which, however, are not collected without their consent (typically within the settings of their devices or browsers); Service provider: OpenStreetMap Foundation (OSMF); Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.openstreetmap.de; Terms & Conditions: https://osmfoundation.org/wiki/Privacy_Policy. Privacy Policy: https://wiki.osmfoundation.org/wiki/Privacy_Policy.
  • Pinterest plugins and contents: Pinterest plugins and contents- This can include content such as images, videos or text and buttons with which users can share content from this online service within Pinterest; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.pinterest.com. Privacy Policy: https://policy.pinterest.com/en/privacy-policy.
  • reCAPTCHA: We integrate the "reCAPTCHA" function to be able to recognise whether entries (e.g. in online forms) are made by humans and not by automatically operating machines (so-called "bots"). The data processed may include IP addresses, information on operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies and results of manual recognition processes (e.g. answering questions asked or selecting objects in images). The data processing is based on our legitimate interest to protect our online services from abusive automated crawling and spam; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.google.com/recaptcha/; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff.
  • Shariff: We use the privacy-secure "Shariff" buttons. "Shariff" was developed to provide more privacy on the net and to replace the usual "share" buttons of social networks. It is not the browser of the user, but the server on which this online offer is located, which establishes a connection with the server of the respective social media platforms and queries, for example, the number of Likes, etc. The user remains anonymous. More information about the Shariff project can be found at the developers of the magazine c't: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html; Service provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hannover, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html. Privacy Policy: https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html.
  • X plugins and contents: Plugins and buttons of the platform "X" - This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within X; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://twitter.com; Privacy Policy: https://twitter.com/privacy, (Settings: https://twitter.com/personalization); Data Processing Agreement: https://privacy.twitter.com/en/for-our-partners/global-dpa. Basis for third country transfer: Standard Contractual Clauses (https://privacy.twitter.com/en/for-our-partners/global-dpa).
  • YouTube videos: Video contents; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff.
  • Xing plugins and buttons: Xing plugins and buttons - This can include content such as images, videos or text and buttons with which users can share content from this online service within Xing; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.xing.com. Privacy Policy: https://privacy.xing.com/en.
  • Vimeo-Videoplayer: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Data Processing Agreement: https://vimeo.com/enterpriseterms/dpa. Basis for third country transfer: Standard Contractual Clauses (https://vimeo.com/enterpriseterms/dpa).

Management, Organization and Utilities

We use services, platforms and software from other providers (hereinafter referred to as " third-party providers") for the purposes of organizing, administering, planning and providing our services. When selecting third-party providers and their services, we comply with the legal requirements.

Within this context, personal data may be processed and stored on the servers of third-party providers. This may include various data that we process in accordance with this privacy policy. This data may include in particular master data and contact data of users, data on processes, contracts, other processes and their contents.

If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party provider processing may process usage data and metadata that can be processed by them for security purposes, service optimisation or marketing purposes. We therefore ask you to read the data protection notices of the respective third party providers.

  • Processed data types: Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers). Contract data (e.g. contract object, duration, customer category).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services); Business and contractual partners; Employees (e.g. Employees, job applicants). Third parties.
  • Purposes of Processing: Contact requests and communication; Provision of contractual services and fulfillment of contractual obligations; Office and organisational procedures; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).); Managing and responding to inquiries; Feedback (e.g. collecting feedback via online form); Polls and Questionnaires (e.g. surveys with input options, multiple choice questions); Profiles with user-related information (Creating user profiles); Web Analytics (e.g. access statistics, recognition of returning visitors); Establishment and execution of employment relationships (Processing of employee data in the context of the establishment and execution of employment relationships); Provision of our online services and usability. Security measures.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.

Terminology and Definitions

In this section, you will find an overview of the terminology used in this privacy policy. Where the terminology is legally defined, their legal definitions apply. The following explanations, however, are primarily intended to aid understanding.

  • A/B Tests: A/B tests are designed to improve the usability and performance of online services. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of the contents or labels of the navigation elements can differ. The behaviour of users, e.g. prolonged visits to the site or more frequent interaction with the elements, can then be used to determine which of these sites or elements are more responsive to users' needs.
  • Affiliate Tracking: Affiliate tracking logs links that the linking websites use to refer users to websites with products or other offers. The owners of the respective linked websites can receive a commission if users follow these so-called "affiliate links" and subsequently take advantage of the offers (e.g. buy goods or use services). To this end, it is necessary for providers to be able to track whether users who are interested in certain offers subsequently follow the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented by certain values that become part of the link or are otherwise stored, e.g. in a cookie. The values include in particular the source website (referrer), time, an online identification of the owner of the website on which the affiliate link was located, an online identification of the respective offer, an online identifier of the user, as well as tracking specific values such as advertising media ID, partner ID and categorizations
  • Clicktracking: Clicktracking allows users to keep track of their movements within an entire website. Since the results of these tests are more accurate if the interaction of the users can be followed over a certain period of time (e.g. if a user likes to return), cookies are usually stored on the computers of the users for these test purposes.
  • Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Conversion tracking: Conversion tracking is a method used to evaluate the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website (e.g. we can thus trace whether the advertisements placed by us on other websites were successful).
  • Credit report: Automated decisions are based on automatic data processing without human intervention (e.g. in the case of an automatic rejection of a purchase on account, an online credit application or an online application procedure without any human intervention). Such automated decisions are only allowed under Article 22 GDPR if data subjects consent, if they are necessary for the performance of a contract or if national laws allow such decisions.
  • Cross-Device Tracking: Cross-Device Tracking is a form of tracking in which behavior and interest information of the user is recorded across all devices in so-called profiles by assigning an online identifier to the user. This means that user information can usually be analysed for marketing purposes, regardless of the browser or device used (e.g. mobile phone or desktop computer). With most Cross-Device Tracking providers, the online identifier is not linked to plain data such as names, postal addresses or e-mail addresses.
  • Employee Data: e.g.
  • Firewall: A firewall is a security system that protects a computer network or a single computer from unwanted network access.
  • Heatmaps: "Heatmaps" are mouse movements of the users, which are combined to an overall picture, with the help of which it can be recognized, for example, which web page elements are preferred and which web page elements users prefer less.
  • Location data: Location data is created when a mobile device (or another device with the technical requirements for a location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data serve to indicate the geographically determinable position of the earth at which the respective device is located. Location data can be used, for example, to display map functions or other information dependent on a location.
  • Location history and mobility profiles: Location history (also referred to as " mobility profile") is the collection of location data over a certain period of time. The location history allows conclusions to be drawn about the geographical movements (i.e. changes in position) of devices and/or their users.
  • Personal Data: "personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Processing: The term "processing" covers a wide range and practically every handling of data, be it collection, evaluation, storage, transmission or erasure.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any kind of automated processing of personal data that consists of using these personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Remarketing: Remarketing" or "retargeting" is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Server monitoring and error detection: With the help of server monitoring and error detection, we ensure the availability and integrity of our online service and use the data processed in this process to technically optimise our online services. For this purpose, performance, utilization and comparable technical values, which provide information about the stability and any conspicuous features of our online offer, are processed. In the event of errors and irregularities, individual requests from users of our online services are recorded in order to identify and eliminate sources of problems.
  • Targeting: "Tracking" is the term used when the behaviour of users can be traced across several websites. As a rule, behavior and interest information with regard to the websites used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users presumably corresponding to their interests.
  • Web Analytics: Web Analytics serves the evaluation of visitor traffic of online services and can determine their behavior or interests in certain information, such as content of websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of their websites to the needs of their visitors. For the purposes of web analytics , pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online service.